Three weeks, $25K profit.Sometimes the hustle is just seeing demand before everyone else.

2 Jan 2026 · 1 min

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0:46

A short YouTube anecdote by Dan Novaes describing an entrepreneurial reselling hustle around the PS3 launch ~20 years ago. He hired 10–12 local kids to wait in line (30 hours) at retailers (Walmart, Circuit City), paying them $150–$300 each, bought many PS3 units (cites “600,000 units” worldwide), and sold them in Brazil for about $4,000 apiece that December—earning roughly $25,000 profit in three weeks. The clip ends with a promotional call-to-action to follow for more “hacks.”

Questions this video answers

10 to 12 kids.

Between $150 and $300.

About 30 hours.

600,000 units (as stated by the speaker).

About $4,000 each (as stated by the speaker).

Chapters

The only time I've employed my friends is like the Black Friday. And when like the PS3 came out, and this is like 20 years ago, you would have to wait 30 hours in line because there's 600,000 units that came out of this PS3 worldwide. But the demand was insane so you would have to literally wait 30 hours. So I employed like 10 or 12 kids to wait at Walmart and Circuit City at the time in my town and I paid them varying rates from 150 to $300 to wait and skip school. The paper came out, took photos of kids skipping school and this stuff. And then we bought all of these PS3s and then had them already sold in Brazil for 4k a pop that December. I remember I made like literally 25k in 3 weeks just by selling these things. And I was just like, wow, that was insane. If you want to get more of this, follow us and get all of our hacks for free.