When people have ownership they become your biggest assets! đź’ˇ
11 Jan 2026 · 1 min

0:43
Short spoken segment (YouTube video) by Dan Novaes arguing that giving stakeholders—employees and customers—ownership (e.g., stock/options or consumer ownership) aligns incentives, creates advocates, and amplifies reach. He suggests scaling ownership to large numbers of consumers can create an “army” of advocates who drive engagement and growth. Ends with a call-to-action to follow for more tips.











