You DON’T need to be rich to unlock the Amex Black Card!

26 Dec 2025 · 1 min
1:09

Short video by Dan Novaes explaining that individuals (founders, consultants, small-business owners) can qualify for Amex’s “Black Card” not by personal high consumption alone but by routing business expenses through American Express business or personal cards. He recommends running all possible business spend (events, ads, inventory, SaaS, travel, team expenses) through cards to reach spending thresholds, earn points, and unlock elite perks.

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