Your company has values and a mission… but do you?

5 Mar 2026 · 1 min

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1:09

In this motivational monologue, the speaker reflects on how his company uses a clear mission and core values to shape hiring and culture, noting that the values were refreshed in 2022 after a corporate rebirth. He then admits that, unlike the organization, he lacks a personal mission statement, defined values, one‑year goals, and a "primary question" to guide him through difficult moments. He introduces the concept of a primary question—a reframing tool that asks, “What good can I find in this upsetting situation, and how can I become a better person because of it?”—as a way to stay in flow and turn conflict into growth. The talk concludes with an invitation to follow the channel for more free personal‑development hacks.

Chapters

Another thing that you're going to focus on is what your mission is in life. Really thinking about what do you want to be? What do you want to do? Our company has a mission. We have core values. We hire people based on those core values. That is something that is extremely important to the culture and how our company grew. Initially, we just wanted to put nice words up so that people thought that we really cared about these values. And 4 years later, we decided to scrap all those values back in 2022 when the company went through a rebirth, is what we call it. And today they guide everything that we do. However, one thing I realized over this past year is I didn't have those same values for myself. I didn't have a mission statement for myself. I didn't have my one-year personal goals, and I didn't have something called my primary question. And the primary question really is, when you're in a situation that upsets you, it could be an argument with your partner, it could be an argument with your business partner, it could be an argument with your kids. We all have unpleasant situations. Most people tend to just get upset, and that being upset breaks them from their flow and breaks them from their state. If you can ask yourself, what is the good that I can find out of this situation, and how can can you be a better person from this situation? This will generally ease the pain that you're currently feeling that is annoying you about that situation. If you want to get more of this, follow us and get all of our hacks for free.