Your feed is about to stop finding content for you, and start creating it!

28 Aug 2026 · 1 min

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In this monologue, Dan Novaes argues that the fundamental premise of social media—users consuming content created by others—will be upended by AI. He envisions a platform where an algorithm, already aware of a user’s attention triggers, can instantly generate videos, images, music, and stories tailored specifically to that individual. Rather than recommending existing posts, the feed would create brand‑new, personalized media in real time, meaning two users could open the same app and see entirely different content. Novaes highlights that this shift could make social media far more engaging and potentially addictive, as the competition for attention moves from human influencers and creators to an algorithm capable of endlessly producing exactly what each user wants to watch.

Chapters

Social media was built around one idea: you create the content, other people watch it. AI could completely change that. Imagine opening an app where the videos you see weren't created for millions of people; they were created specifically for you. An AI already knows which topics keep your attention. Now give it the ability to generate videos, images, music, and stories instantly. Instead of finding content you'll probably like, the platform could simply create it. Your feed becomes completely personalized. Someone else opens the same app and sees something entirely. Different, not just different recommendations, different content generated in real time that could make social media incredibly engaging, but also incredibly difficult to put down. Because algorithms currently choose from content that already exists, AI removes that limitation. In the future, your biggest competition for attention might not be influencers, celebrities, or creators. It could be an algorithm capable of creating exactly what you want to watch forever.