Your location decides what you pay online.

4 Jan 2026 · 1 min

Watch on YouTube

0:53

A short YouTube monologue by Dan Novaes explaining that online platforms use location-based (purchasing-power) pricing, so the same digital products cost different amounts across countries. He names this practice “digital arbitrage” and gives concrete examples (e.g., YouTube Premium ~90% off in Nigeria, Netflix ~80% off in Pakistan), concluding that using a VPN to subscribe from lower-priced countries can save users significant money.

Questions this video answers

Nigeria — 90% off

Pakistan — 80% off

Turkey — 85% cheaper

Malaysia — 30% off

Argentina — 40% off

Chapters

Did you know? Your Internet location decides how much you pay online, and for most people it's quietly costing them hundreds of dollars every year. Tech companies don't charge the same prices worldwide. They use something called purchasing power pricing, meaning the exact same subscription costs less in countries with lower average incomes. And all you have to do is set your VPN to these countries when subscribing to any of these platforms. Set your VPN to Nigeria to get 90% off on YouTube Premium, select Pakistan to get 80% off on Netflix, use Turkey to get 85% cheaper Spotify Malaysia to get 30% off on flight prices, and select Argentina to get 40% off hotel bookings. You get these discounts not because of hacks or special deals, but because companies expect users there to pay less. This is called digital arbitrage. You're not breaking rules, you're just shopping in a different digital aisle. That's why people who understand this never pay full price online. They don't make more money. They just know how pricing really works. For more entrepreneur stories and information like this, follow UBK.