A creator explains how they use custom GPTs trained on their own writing to generate ideas, but argues AI can't replicate lived experience. Jim Zub, a veteran Conan writer with 25 years of storytelling, shows why deep human craft remains irreplaceable.
Chapters
So I, I use AI regularly as a collaborative partner. And I have, I've set up a whole bunch of custom GPTs for myself that do different things. Yeah. Because it's very, it, it's very important to be specific. Generic ChatGPT-5 isn't gonna do it for me. It's gotta be trained on my stuff. It's gotta be trained on me and trained on my philosophy, trained on my writing even. So it can then give me things that I might not have thought of before, or it can challenge me in a way that helps me break out of a Having said that, I just had a guy on my show yesterday, Jim Zub, who's a writer for Conan, if you follow that comic at all. I mean, he's, he's a writer. He doesn't use AI. He understands story. He understands humans. He understands— I don't know that AI will ever take over the 25 years of storytelling passion that he has. It can get close, but it's not going to be— it's not going to hit truthfully. It's kind of like You know, Jen Bain on stage. You know, like maybe AI can get close to explaining what a dog might do. Yeah. But it's never going to have that moment of truth. Yeah. Can't take it away. Can't take it away.