Utkarsh NarangFounder, IgnitedNeurons · Your best doers become your worst managers as you scale. I turn them into leaders so your best people don’t leave.

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18 Jul 2026 · 1 min

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Marketers create discomfort by asking you to imagine your life in five or ten years if nothing changes. But fear alone doesn't work: people ignore warnings of 90% mortality risk because imagined pain feels too distant to act on.

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So if you're here and you wanna be here, that gap causes pain. And so marketers will always talk about that gap. And so a very typical question might be, if nothing changes, where will you be in 5 years? Nothing changes, where will you be in 10 years? Okay, now you're amplifying the pain. And people will say, well, I'll be in the same place. Well, do you wanna be in the same place? No. Okay. It's a way of inspiring and motivating people to move. But I will say that it's an interesting thing that there are people who will be told, you know, if you don't change your diet and lose some weight, you have a 90% chance of dying in the next 2 years, right? And they still don't do it. But for them, somewhere there's not enough pain. If I don't change anything and I die in 2 years, then, you know, as I'm lying on my deathbed, how will I feel?