Josh explains that you can't change someone stuck in blame and reaction. The key is helping them build an emotionally compelling vision they actually care about. That emotional pull is what neuroscience shows activates real change.
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For those who are still in a state of reaction than response, for those who are still not going through these 3 steps, or the primitive brain kicks in and it's like, you spilled the milk, I'm going to teach you the lesson of your lifetime. For those who are in that state, Josh, how do we help them move forward? Like, how do we help them?
So I think we kind of go to the fundamental of change, which is you cannot change anybody. We, we can change ourselves. And so the question is this thing that I grappled with when I was in my early 20s, which is like, I want to be better. I'm bad at this. I want to be better at it. My own experience is that most people that I interact with are very good at figuring stuff out. I work with a lot of engineers. I work with a lot of senior executives. They are excellent at solving problems, excellent at optimizing. What happens is They need to decide this is something worth optimizing. This is a constraint I want to go after, whatever in the world. When people say this is important, I want to, I want to figure this out. My experience is people are quite good at doing that. And by the way, the neuroscience of it is really interesting. We attach emotion to the vision. We feel the pull of vision. And when we feel that pull, when it matters to us, it galvanizes our energy. So for me, that's really the first step.