Marketers are leaving traditional jobs to become independent creators, draining the industry of talent. Twitter's collapse and Meta's shift to pure ad-serving have gutted organic opportunities, leaving the marketing landscape depleted.
Chapters
So the sheer amount of work was exhausting, exasperating. You had to have such a decent-sized team to execute this at the highest level, or you were a creator and it was your full-time job. And a lot— I actually shudder to think of the number of amazing marketing generalists we lost to the creator economy. They left the general workforce and they became creators. because they had this variety of skills or they could easily learn them as generalists and they left and became creators. And we had a bit of a, I think, brain drain even in the marketing space, the social media marketing space specifically because of this. So I think we've actually been in dark days as of late. And on top of that, there's been massive exodus. Obviously Twitter went the way of 7 or 8 layers of hell. And then Meta is having a huge exodus. The business side of Meta in terms of corporate presence is so low and it's really functioning more like a Google Ads these days, right? And it's really just being used for its ad serving platform. There's so few brands building a lot of organic or much organic at all over there, even in the community spaces, right?