Why Every Professional Needs a Personal Brand in 2025

But if in 2025, Steve, someone wants to work on their personal brand, where do they begin? Because it's a crazy world out there. You can program ChatGPT to be writing things about yourself, things that you would want to put on social media, but then that becomes inauthentic in certain ways, or maybe it does. But yeah, what's your approach to building a personal brand in 2025?

Yeah, I think you just need to sit with yourself. I read a blog post yesterday from a colleague And she's so eloquent, like she's a beautiful writer. And Jennifer, if you're, if you're watching this, like congratulations, you got me. She wrote a reflective piece around how she was walking through the city and she decided to take her headphones out and leave her phone in her pocket and just enjoy the city. And she contrasted that between being plugged in and being unplugged and what she saw and what she noticed that was different about the city when there was nothing else distracting her. And I thought, Man, that's really cool. And I think to answer that question, I think the first thing you need to do is you just need to sit by yourself and not be distracted by anything. Just allow things to happen and just then put the question out. Right. And again, you've got the way to articulate this a lot better, but hopefully you appreciate the, you know, the melting of some of my, you know, hardened exterior to even talk about this. Would we have talked about this when we first met? Absolutely not.