Utkarsh NarangFounder, IgnitedNeurons · Your best doers become your worst managers as you scale. I turn them into leaders so your best people don’t leave.

Why Is LinkedIn So Weird Now?

8 Jul 2025 · 1 min

Watch on YouTube

0:56

In this monologue, the speaker examines the recent transformation of LinkedIn into a mixed environment where many creators have migrated from other platforms, bringing their original content styles. This influx has produced a version of LinkedIn that traditional users find off‑putting. The speaker attributes the shift to algorithmic pressure for constant, scroll‑driven content, which forces creators to produce endless posts to satisfy high consumption rates. They argue that if this demand for mass‑consumption content wanes, LinkedIn could revert to a space centered on genuine relationships and community, allowing creators to focus on content that holds personal value rather than chasing metrics.

Chapters

And so that left LinkedIn, which is now this strange hodgepodge of people who have run from their primary platform and have brought with them whatever their primary content was, giving birth to this new LinkedIn that the traditionalists of LinkedIn absolutely hate. But yet here we are, right? So we are getting into this space where we finally get to create something based on its value to us instead of what was forced on us because of having to fill a need of mass consumption, right? The reason the algorithms demanded that is because people were consuming at such a rate— scroll, scroll, scroll, scroll, scroll— that they had to have that much content all the time. We need more, more, more, more, more. And so if that starts to dissipate, then what fills its space? We have an opportunity for it to get refilled by relationships, community,