Val Nichols breaks down why your audience isn't buying and how to fix it. She explains the difference between inspiration and influence, and walks through building know-like-trust to convert followers into paying customers.
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People do not pull out their credit cards. People do not pay for inspiring information. They pull out their credit cards and they pay you when they are influenced. Hey guys, Val here. Today I really want to talk to those entrepreneurs, the business leaders. We have literally been in one of the longest winters we have ever been in, in our entire life. So if you are a business owner or if you are feeling the pull of the unknown, I really want to speak with you guys because there's a new economy going on. There's a brand new way that people are consuming. There's a new way that people are spending their time, the way that they're consuming information, and the way that they are consuming products and services. I'm a business coach and I have clients who are brick-and-mortar real estate agents, massage therapists, coaches, consultants, we've all been able to pivot and shift during this time. And I just want to share some tips with you guys in case if you're in that space and maybe you're just kind of, you're stuck, maybe you're feeling like you're drowning. You're like, I don't know how I'm going to get through this. So just know that pivoting your business or shifting your business can really be easier than you think. And you might be looking at me like, yeah, Val, easy for you to say. But you know, that's the thing. It's something that we've gotten to learn. We've gotten to shift into. And some of my clients have little to no or absolutely zero social media marketing experience before they work with me. And so we've been able to really take whatever they have, their product, their service, and find out. And here's the key I want to share with you guys. Figure out how you can still serve your audience. If you are a coach, a consultant, an online marketer, I know this is like the old adage and some of you may be like, yeah, I get that. But here's the thing. If you can solve a problem for your clients, if you can solve something for them that no one else can, and you one, have influence, because there's a huge difference, hear this, there's a huge difference between being inspirational, being motivational, and having influence because inspiration will never pay the bills. You can be inspiring all day long, but people do not pull out their credit cards. People do not pay for inspiring information. They pull out their credit cards and they pay you when they are influenced. So when— if you can be an influencer, and I don't mean like you think about influencers, you think about the girl on like Instagram or whatever it is, but like really truly being an influence Which means that you have the know, the like, and the trust of your audience. If you can build that trust and show them who you are and how you serve, there's absolutely nothing you can't do. And no, you feel like you're drowning. If you feel like there's not a lot of options out there, just really get creative and put on that thinking cap. You know, entrepreneurs, we are freaking innovating and then we are brilliant. We have brilliant minds and we're willing to take those risks. That other people are not willing to take. Am I right? Like, we are a rare breed of human beings. So if we can just, you know, put that thinking cap on, figure out how is it that I can serve my audience right now in this way, find that solution, make it accessible, and then provide influence to motivate people to actually pull out their credit cards and buy from you, and you will never ever go without sales again. You will never wonder, how am I going to make money? How am I going to create? If you can just pivot and shift during this time. You guys, I know it's hard. It has been hard for all of us. There's been times where it's up, it's down, we don't know what the heck is going to happen. And that's really hard for entrepreneurs because we want to have that solid rockstar plan, that 6-month plan in place. So I hope this was helpful for you guys. I hope you got a lot out of it. And I just want to share with you, if you let me know in the comments, I will get you information. If you're a coach, an online marketer, a consultant, and you're ready to figure out how do I pivot, how do I become that rockstar influence that is going to get the sales, actually transition into sales. If you're hearing you're so inspiring, I love your content, but they're not actually buying from you, then that is a good indication that you haven't yet gotten into the influence. You have not been able to influence your audience to actually buy from you. I hope this was helpful for you. Let me know what landed for you and just know that I am here to support you, to root you on. I think that small businesses, entrepreneurs, we literally are what is keeping the world going. So during this time, It is our responsibility to just take a stand. You can still create beautiful things through your genius, through your expertise, and through who you are, because you, my friend, are magic. I'll talk to you very soon. Bye.
