Ignite Your Fire In Your Business : The Language of Your Brand & Messaging: Powerful - Val Nichols

Hey everybody, Val Nichols here. Get on in here, today is going to be fire. I am so incredibly excited that we are here on day 7. Oh my goodness, I cannot even freaking believe it. Oh my goodness, oh my goodness, I am so excited. And thank you to everyone who's been sending messages, who has been, you know, keeping me updated on your current Status, what you're up to, what you're posting—all of those things. Because it is when you take action, when you get into this, that you see the powerful results. So you see the powerful results. So today is going to be fire. Today is going to ignite something inside of you that you are going to just be like, yes, yes, yes. Yes, yes, yes, yes, yes, yes, yes, yes! Today is going to just— this is the, this is the beginning. This is the, the, um, caveat of where we are going to go. This is the most exciting moment that we have had in this entire challenge. I've been stretching you. We went into your powerful why. We went into your powerful vision. We ignited the action that you get to take to build your business, to build your gorgeous brand, to build the business and the lifestyle that you truly desire. Guys, I cannot give you enough of that. Like, just if you can permeate anything, if you can absorb anything from this entire training, it's that, you know, take action before you're ready. Take action before you're ready. And then number 2 is Create the business and the lifestyle that you love. If you don't build a lifestyle in a business that you love, then you're gonna get in burnout. You're gonna give up. And you know, in the three years that I've been in the online space, that's it. Like three years, not even three years. I've seen so many people start, stop, go, leave, do this, do that, do this. I have acquired companies. I've sold things. You know, I've sold businesses. Like we. You get to stay. You get to have fun because what is the point if you're not having fun building your business? What's the point? Today we are going to talk about language. Your language is so incredibly powerful, and I'm talking not just your language in your copy, in your post, to yourself, to your partner, to your lover, to your friend, to your, you know, to your clients. But specifically, I'm focusing on the language of your brand because I have the Icon— the Iconic Brand Mastermind is coming up. So I want to focus— like, we're going to get into that. So I want to focus on the language in your brand. The language in your brand is so incredibly powerful. It is so powerful. You are literally either attracting or repelling the right clients, or you might even be like attracting the wrong people into your business. And you know, how do you speak? How do you use your language in your brand? How do you show up? And there's something I see out there, right? I have a very feminine brand, right? I used to be in my toxic masculine, which was like the hustle, the hustle, try and prove myself, keep busy, do the things, check the box, like the very tox— hello, toxic masculine, right? My brand is very feminine, and the way I show up, the way I show up is powerful. The way I show up calls in the right people. I don't sit and say, you know, I'm gonna do this little training. It's called Foofy Lala Brand. It's called, you know, just a little training. I'm just gonna show up and like. I'll be on here for a little bit and, you know, we'll do this 15-day training. It'll be, you know, it's, it's not a big deal if you show up. Like, I am like, hell yeah, show up live, do the work. You are gonna get amazing results. I guarantee you, if you take the time to show up and ignite and activate within you during this 15 days, you show up, do the work every single day, Do it and you will be successful. See how different that is? Like, what is— what are you using in your brand? What is the language that you're speaking to your clients? Are you really like turning them on? Are you activating something inside of them? Are you allowing them to stand in their power, or are you like taking that power from them with the language that you're using? Right? I mean, I have a lot of clients that are that, or a lot of people you know my life who are like, Val, I just I don't understand. I have this community of people; they hang out in my Facebook group. They hang around. They they go to all my freebies, but they don't actually buy. I put out an offer; they don't buy. They just want my freebies. They don't actually want to pay. Pay. They hang around, but they don't actually want to buy now. They don't want to buy from me. They don't want to pay. They don't want to do this. Like, I hear this all the time, all the time. And this is what happens if you don't have the right brand language. I mean, even like your images, your body language, the way you show up, the way you speak, how you speak. The energy behind it. All of this is so important when we're talking about our brands. It is so important because your post— I don't know what's happening with my internet right now. It just flashed. Okay, well, we're gonna have some glitches. No big deal. Facebook is doing this lately, so we're gonna have some glitches. That's okay, right? We're still gonna get a powerful message here. You are still gonna get every single ounce of juiciness, of activation, of pure amazing brand deliciousness if you watch this live. I don't even care if my internet glitches. You are still going to understand the power of your language, and you're going to be able to go out and use it. Use it and use it now. You can implement this right now, right now. So, you know, even like, what are you calling your programs? Do you have offers? Do you have programs? Do you have products? Do you have like the language of it? Think about this. Like, if you think of Louis Vuitton or Jaguar or BMW, like they're not naming their cars, like it's not the BMW Fluffy Pants or the BMW Bunny. It's like the BMW 760X, right? It's not the, it's not the, um, the cute little Panther, it's the Jaguar. Power. Words are powerful. Your language is so powerful. Did you know, speaking of, um, speaking of high-end cars, speaking of expensive sports cars, You will never unknow this. Now that you see this, you'll be like, Val, oh my gosh, every time you see a sports car, you're gonna think of me now, right? So every single sports car on the market, um, Ferrari, Jaguar, BMW, Mercedes, whatever that is, Alfa Romeo, um, Lotus Elise, they are all designed to look like an angry face. No joke. Go Google it after this live. Go Google it. They are designed to look angry because angry is fierce. Angry is mean. Angry is like those people— people have a lot of money. Sometimes they're in very stressful high-end jobs and they want something that is going to like be angry, be fierce, be that side of them that they truly desire. They just want to bust out of their cubicle, bust out of their corner office, and just be free, be Be powerful, be fast, be angry. Every single sports car is designed to look angry intentionally. The words that Mercedes uses, the compressor, C-Class. Think about it. It's not like, you know, the low-end cars like the Kia Sportage. No. That gives you kind of a fun, or the Dodge Neon, you know, like these are the compressors, 300X, the Z convertible, right? Like these are all things that are just like very powerful. Your language in your brand matters. The language that you use, that you speak to yourself, The language that you speak about yourself and your brands, your programs, your offers, all of those things are so important. And I feel, you know, like so many people don't put a lot of thought into this. People don't, you know, really understand the power of your language and how you are either attracting the right people or you're attracting the wrong people. Right? If you have those people in your community that you're like, people love my stuff, they follow me, I'm having some success, but they just don't want to go to that next level with me. If you're not closing those like $5,000, $7,000, $10,000 clients, then you might want to look at this, look at that. Like, what is my brand saying? What am I saying? How am I conveying this message? Am I showing up powerful? Am I empowering my clients, or am I, you know, really like bringing in the people that are in victim mode or are not ready to move? And when you move, they move, right? And the crazy thing about that is like if you are just like bringing up—we talked about this yesterday, so go back and watch yesterday's live day six. But you know, like we talk about this, like if you are. You know, getting your audience to a place like allowing them, showing them what's coming up for them, showing them what is off in their, their business or their relationship or their health, whatever that is, but you're not powerfully leading them through your brand language, through what your brand takes a stand for and the language that you are using with them, they will go find another leader that will lead them. That will powerfully lead them through their calls to action, that shows them in the way that they show up, in the presence, in the energy, in the space, in the language of it. So which do you want to be? Let me know in the comments if you are, you know, if you have, um, if you're recognizing any of this. Like, are you recognizing that maybe there's some things that are a little bit off in your brand? Are you really like wanting to dive into this deeper? Are you ready to dive into this deeper? Are you ready to learn exactly how to be that powerful brand, to be— use the language that is going to attract those high-end clients? Because you guys, honestly, because of the language I use, I have an easier time like closing a $5,000, $6,000, $7,000 client than I do when I put out a $20 offer. That's just— that's how it goes, right? And let me tell you that, you know, personally, I have chosen to create a powerful brand, a brand that is for the woman or the entrepreneur who is ready to just like activate something inside of them. Maybe they've had a little bit of success, but they're ready. They're ready to go big. They're ready to just go all in. They are ready to just unleash that voice inside of them to share their powerful message in a way that it is literally going to transform the life of others. They're ready to step out in that fiery passion, to have the damn pink hair if they want it, to wear the crazy outfit, to be unleashed, to be the iconic woman that, you know, is not afraid The iconic woman who maybe you've been told you're too much or you need to simmer down or you're— you get too excitable. Well, you know what? That is not your defect. That is your character asset. If you are that woman and you're like, you know what? Yeah, maybe I'm a little bit loud. Maybe I am a little bit too much. Yeah. And that's what my clients love about me. You know, I've created this powerful brand with a lot of intention because, you know, in this moment I'm energetically available for that woman that wants to go big, that is serious and wants to hit that next level. You know, it doesn't matter if she's been just spinning her wheels for a while and isn't seeing the solution, isn't getting the how— how do I actually brand myself? How do I pick the names of my programs? How do I pick the name of my company? Do I use my name? Do I use a company? Do I like have a Facebook group? Like, how, how do I actually do that? Or, you know, maybe you're the woman that is like, you've had some success, you're ready, and you're like, okay, so I'm here, but I want to go bigger. I want to have capacity. I want to be able to expand. I want to be able to grow. I want to have it all. I want to have the fiery hot amazing marriage, the relationship. I want to have girlfriends that like get me, that understand me. I want to be a part of this tribe, of this community. I want to be the freaking iconic woman that stands for something. I want to be the woman who uses my voice in a powerful way, who steps out, who ignites change, who, you know, ignites passion in others and creates a space where other women, other, you know, all my clients, they can open up, they can expand, they'll be in my energy and they'll rise and I'll rise and then we'll calibrate. And you know what, like, I'm ready for all of that. I want the passion, I want the fire, I want the joy, I want the pleasure in my life. That's who I'm here for. That's who I'm here for. So what is the language that you're using with your clients, in your brand, your body language, your copy, your email headlines, your sales copy, your posts, your stories? What is that saying? What is it saying about the experience that people are going to have with you? What does it say about the experience they will have with your brands? What does it say about how you are going to stand for them on those days when they want to give up? You can be the one that helps pull them through, that ignites that passion, that creates that space for them to be courageous, to be bold, to step out, to do it, to pay for the program, to purchase the coach, to go all in, to take the stand. You get to be That one. You get to be that. Who's lit up? Like, who in here is lit the heck up? Let me know in the comments if that's you. I'm drinking lots of water. I've had like a fierce workout this morning. I was shaking my booty like you would not believe. I shared about it on my stories, but um. I was shaking my booty like you would not believe. And then I came home and danced around the house, played with my dog, and did some high-intensity interval workouts. Like, what? And then I took an hour-long bath and just like loved on myself, right? Like, just, you know, gave myself the time and the space and the energy to just be. And you guys, literally in that space, because I was energetically available because of the language I use with myself and in my brand, I had The craziest opportunity just fall in my lap, which I am going to go pursue. Well, actually, 2, 2 things. One thing I had been praying about very intensely, and boom, it fell into place. The second thing was, well, it's something I put out there, right? Like, what you, what you think about, you bring about. Whatever you put out there in the universe will come back. So I had this random person, um, who I don't really know. We're kind of like Maybe like six degrees of separation, maybe three. Reach out to me and ask me to be a part of something that I'm really excited about. I'm gonna go check that out next week, so we'll definitely see. And then had a podcast interview, like right? This is how powerful it can be. This is how powerful your life gets to be, guys. I'm gonna tell you when I first. Shifted into this energy, when I first shifted into this space, I actually felt guilty because I wake up in the morning, I snuggle with my dog, I drink my coffee, I do my prayer, I do my meditation, I do my Bible study right now, um, I, I exercise, I take baths. I felt guilty because I wasn't doing, doing, doing, doing, doing, doing, doing. Toxic masculine, and that was showing up in my brand all over the place, all over the place. Today I attract the right people into my business who are ready to buy now because I've intentionally created my brand around language, around body language, Around the way I show up, around the way that like I don't just talk about this, you guys. I live this out. When I want to hire the coach, I hire the coach. When I want to join the program, I join the program and I pay in full. I don't even care if it's like oh my gosh this is fifteen thousand dollars. This is gonna stretch me for the month. I don't care. I do it because that is gonna stretch me to the next level. That is gonna create the edge that I need to get my butt in gear because you know what? I know a lot of times. We have to create motivation for ourselves, right? Like, is anyone out there— like, if you're that type of person that you're like, I'm just— I just can't get motivated. I just can't get motivated to do it. I know what I need to do. I just— I just don't do it. I know that I need to do this and this and this and this, but I'm actually like, I'm not in that accountability. I don't have someone who's taking a stand for me when I want to just give up, right? So, you know, create that motivation for yourself. If that's— you know, I had a business coach once tell me, you know, you guys live— are living debt-free. We owe, um, I think just over $20,000 on our house right now. And she's like, you've got to go, you've got to move, you've got to get a bigger house because otherwise you're not going to be motivated. I understand the thinking behind that, but instead, you know, I set my sights on this specific car And within, you know, 6 months, I got that car and I paid in cash. Fully owned, done, paid off. Dream car was on the vision board, all of it, right? We create motivations for ourselves. So whatever that is, you know, you could be blocking your dream clients from coming in if you're not— if you're holding tight to, you know, this also is like language that we speak to ourselves. If you're holding tight to the things, if you're not trusting, if you're You're not generous with open hands and like knowing that, oh my gosh, if I make this next love investment, it is going to come back to me 10 times. It always has. It always has. Because you know what? The moment I click that buy now button, I mean like literally, I know I want it. I get that feeling inside like, oh my gosh, this is scary. It's $22,000. Like, ah, I'm scared. Scared, I'm nervous. Whatever that amount is, oh my gosh! The moment I click buy now, I uplevel. All of a sudden, something is sparked inside of me where I'm like, I'm a new level. I'm a brand new Val. Like, oh my gosh! I am next level Val, and everyone come look at me celebrate. I'm glowing. I am literally like my standards just raised. My standards went up. I am celebrating this. Like that's literally how it works for me. So what is your motivation? Do you need to create motivation? Do you need accountability? If you need accountability, let us know in this group. We're here. We're here for you. I'm here for it. I'm here to hold you higher. I'm here to create your higher standard. I'm here. To show you the realm of possibility that you don't even know is possible for you yet. You don't even know is possible for you yet. If you had told me ten years ago that I would be living this life, it wouldn't even make sense to me now. It wouldn't even make sense to me. I'll share that story with you guys. I will schedule that. I'm going to share the story with you about where I was 11 years ago, 10 years ago, and I want to show you what is possible when you believe in yourself, when you take a stand for yourself, and you take action on that thing that you know you want, you deeply desire. You want to activate that thing. You just want to go Go, go, go, go. You know you want to do it. So what is that for you? What is it? What is the language that you're using? Are you powerfully attracting people into your world? Are you taking a stand for something? Are you showing people who you are and what you're about? Are you creating powerful connections in the social media world through your copy, through your post, through the way you show up, through the language that you use? Are you creating? Are you activating that? Like, are you turning on the passion and the desires and the pleasure in other people? Are you able to just spark that thing, that creativity, that action, that Just juicy deliciousness where people are like, I want that. I want that. How do I buy? I just want to pay you now. I want to buy that. I want to buy that. I want to pay for that. I want to buy that, and I'll pay in full. It's possible. It is so possible for you. Like, I know I'm just like nailing this in today, but like, I really— I want you guys to know this. I want you to know this in a powerful way. I want you to step up and step out and believe in yourself that this is possible, right? Like, no more playing small, right? Like, we don't want to play small. When you play small, it's literally like that girl in the corner that's like I'm just here looking cute. Look at me, I'm so cute. I'm just so little. I just wanna like la la la. Guys, I can tell you throughout like as long as back as I can remember, I have people who meet me in person and they're like, oh my god, you're tiny. I'm like 5, I don't know, 5'2, maybe like 105 pounds. You know, I have a lot of muscles, I don't know, but Like, they're like, I would have thought you were like 6 feet tall. Are you playing small in your brand, or are you ready to step out into the massive, delicious, next-level energy that you truly desire? If you are, I want to invite you guys— I feel like my hair is really frizzy today. It's like super humid. All right, I want to invite you guys to join me. Come with me. Come do this with me. I want to, you know, be a part of this world, be a part of this where you can be the powerful brand that is going to attract All your clients, all the ideal clients, right? So if you want to be a part of this, we are going to be—I'm opening up the carts for you guys only. I've not opened this up yet. I will be Monday. I think we have it scheduled for Monday. I'm not sure. I don't have my assistant's calendar right now. But if you want to be a part of this, like we are going to open up the doors for the iconic. Brand Mastermind. Guys, this is going to be so powerful. It is so freaking life-changing. Like, if you don't understand like this stuff yet, you are going to understand. You are going to learn it and then implement it, right? Like, you are going to understand. It's like, it's crazy. Once you learn this, like, you can't unlearn it, right? Like, this is powerful language. I'm going to teach you how to brand yourself, how to create a name if you don't have one yet, how to really design and craft offers, packages, promotions, products that you truly are going to repel— or I'm sorry, attract the right people. If you really want to ignite your voice and step out powerfully using your just unleashed, unapologetic, like, here I am, take what I have or don't. I'm cool. Because what happens if you're not using that powerful energy, if you're not using that language, if you're not really showing up in your brand the way that I teach you, I lead you through, then what happens is you spend your time in convincing energy. You're in that convincing energy where it's like, ugh, you're convincing people to buy from you. If you want to just be that powerful, people come to you. Right? People message you. If you want to activate that in your brand, then join me. I am— let me see, we're opening the cart and we are doing a 48-hour, 48-hour opportunity. And I don't mean like, hey girl, I got this opportunity, all you gotta do is send me $600 and then you're gonna be in this pyramid thing. Like, I'm just kidding. I'm not trying to offend anybody if you're that, but if you're in that type of stuff. But yeah, if you want to be a part of this, come join me. I am literally— this is such a no-brainer. This is such a no-brainer. I am opening up the cart. This is 3 months with me. I am going to lead you through exactly how to show up in your brand, how to craft your brand, how to use language, how to, you know, be in your voice, be in your power, how to be able to share yourself, like just unleash, you know, ignite that thing. If you've been holding back, if you've been playing small, if you've been hiding, like this is for you. This is for you. If you have— if you're looking around like you're— if you're not making that like $5,000, $10,000 clients, Then this is for you. This is going to ignite that. This is going to change everything. This is going to change your life. It's going to change your life. So if you want in, I am opening the doors for you guys for $777 until Sunday night. I'm going to keep it open till Mother's Day. So Sunday, Mother's Day here in the US. I don't know about the rest of the world, but if you guys want in, I am literally giving you a fast Action bonus because leaders make quick decisions. Leaders make quick decisions. Like that's just if you know you want this, then take action. This is like this is a no-brainer. This is like insane. 777 is nothing. We have a payment plan, so don't worry. I'll finance it. Like we have a payment plan. You can do a monthly payment plan. You can do weekly installments. Like it's We have something for everybody. There's an option for everyone. This will change your life. It is going to be so powerful. I wish I could just bottle up every single thing and just let you drink it and you would just be in that. You'd be in that space. But you know what? This container is so beautiful and it's so intentionally crafted that you are doing this You are going to build upon it. Like, I'm just scratching the surface here. I am literally just scratching the surface of the power that you're going to ignite in the Iconic Brand Mastermind. It is going to be 3 months. I am going to lead you through so many incredible things that, like, it's insane. And it's 4:34 PM right now on Friday in my time, Pacific time. I want to offer for anyone that buys in the next 24 hours I'm going to offer you a 30-minute power call with me, a 30-minute deep dive into your brand, your specific situation. So freaking do it now. Like, go now, go buy. I will put the link in the comments. So if you are, you know, if you know this is it, like, jump in, jump in, and I will see you on the inside because I'm going to be teaching you everything about branding, you know, like the power how to pick your colors, how to pick your font, what it says about you. I'm gonna do like a bunch of case studies that like I've done with clients, past clients. You know, I just had a company that I helped start craft their brand and they just got acquired for $12 million. So yes, you guys want to jump in on this. It's gonna be amazing. I've worked with like huge companies with like T-Mobile, you know, all the things you guys know. But I'm going to lead you through this. It is going to be so powerful. And when you step out, you won't even recognize the brand, the powerful brand that you have in 30 or like 90 days. In 3 months' time, you're going to be so insanely proud of yourself. You're going to step out in your magic You're going to activate all of the things, the passion, the fire. You are going to be attracting the right people into your brand by choosing to take action now. I love you guys. Just know that tomorrow, tomorrow, tomorrow, tomorrow, tomorrow, I'm going to come on live at 9:00 AM Pacific time. I will put that in the group here. I'm going to be live at 9:00 AM Pacific time to do a Q&A. So you know, catch up on the past days that you've missed. I'm also going to email out the replays in case if I know there's a lot of people that aren't in the Facebook group, like a lot of people. So I'm going to email out the replays. If you want to join me for the Q&A tomorrow, be here at 9 a.m. Pacific time. That is Saturday, 9 a.m. Pacific time. I'll put the the link in the comments or I'll put the information. The information. Sometimes I lose words. Like I don't know where they go, but they're just like gone, right? Whatever. Still powerful. So, um, yeah, I'll put the information in the group. Show up tomorrow at 9:30. Go get in the Iconic Brand Mastermind now. It is going to be— oh, it's gonna be life-changing. I love you guys, and I will see you soon. Bye!