OCT 25 Karen Happel

8 Nov 2021 · 39 min
38:58

In this ADHD Rise Clubroom session, host Val Nichols (co‑hosted by Summer Christiansen) interviews author‑branding expert Karen Happel, with participation from attendees Andrea, Christy, and others. The conversation covers the challenges authors face in marketing their books, especially the "content posting paralysis" many experience on social media. Karen explains the importance of defining a "future reader" persona, building authority before a book launch, and tailoring strategies for nonfiction versus fiction authors. She shares practical tools such as content‑bucket exercises, emergency content libraries, and distinguishing research, education, and entertainment scrolling. The discussion also delves into ADHD‑related productivity issues, the need for structures that match neurodivergent brains, and the value of accountability partners. Attendees ask about expanding personal narratives, starting memoirs, and overcoming self‑doubt; Karen advises starting with essays or bite‑size pieces, leveraging author communities, and using vulnerability strategically. The session ends with resources (Karen’s Instagram @theunkarenkaren and website karenhappel.com) and encouragement that everyone has a story worth sharing.

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