THIS is why you need to be CLEAR in your message in your business.

16 Nov 2022 · 1 min

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0:44

Val Nichols explains why business owners lose followers: unclear messaging. When you jump between topics, audiences get confused about what you actually do and unfollow. Pick a niche and stick to it.

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What do you actually do? I'm not saying to narrow yourself down into one niche because you are absolutely a beautiful, complex, multifaceted human being, and so is your business. But if you're talking about low-carb recipes one day and then the next day you're talking about how to breed a dog, and then the next day you're talking about organic skincare, people are going to go, yeah, I'm not really sure what you're about, so why should I push that follow button? So make sure that your message is clear because a confused mind will never buy, and a confused person landing on your social media page will click right off, won't follow you. And so you want to make sure that your message is clear.