Using the 80 20 rule for content creation on social media

10 Dec 2023 · 0 min

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0:26

Val Nichols breaks down the 80/20 rule for social media: post 80% lifestyle, behind-the-scenes, and city-specific content, then 20% business-focused material. This ratio keeps your feed relatable while still promoting what you do.

You guys don't know about the 80/20 rule. 80% of the time you want to be talking about lifestyle, day-to-day, city-specific, behind-the-scenes looks at your life, your business, your industry. And then the other 20% is going to be your business. You don't want to be flooding your Instagram with business-specific things because people don't want to see it. They're going to be bored. So use the 80/20 rule next time you're thinking about your content. I love you guys.

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