Your Social Media Strategy - Content Creation - For Business

All right, we're live. Yay. Okay, great. So we're in the— I'm here on my business page and I'm also live in the Wild Tribe, which is my free group here on Facebook that you can learn, grow, expand, do all the things, connect with other like-minded entrepreneurs, small business owners, all the things. So I have so many exciting things to share with you guys today. And I want to talk about content, social media strategy, your social media strategy, right? Because this is something I work with my clients on one-on-one all the time. We talk social media strategy, and I would love to give you one answer, one plan, one strategy that is perfect just for you to implement into your business, for you to do right now, that you could go out and just, you know, build, scale, grow, grow your Facebook group, all those things. However, We must start out with the basics, which is, you know, the first thing I would ask my clients is, what is your end goal, right? What is your end goal? What is your goal? What is the purpose of your strategy? Are you doing a launch? Are you launching a product or service? Are you trying to grow your audience, get more followers so that you have more people to convert into sales? Are you trying to get some quick cash injection? Like, what is your end goal that you are trying to do? Because the strategy is gonna look a little different if you're trying to build, scale, grow, maintain, have a sustainable business. Each one of those pieces is going to have a little bit different of a strategy. So just know that you, you know, get really clear on your goal. What is it that you want to do? And that could look like, you know, maybe I want to build out my brands, right? I wanna create brand awareness. If you guys didn't catch my live the other day, I did a masterclass or Free Coaching Friday. I did it on the difference between marketing and branding because marketing is creating awareness, right? Marketing is getting people to come to your page, like maybe you're, getting people to go to a sales page or your website, or they're finding you on social media. Like, marketing is getting the word out there, is getting— bringing awareness. But it's your brand. Your brand is the thing that is going to get people to stick, to stay, to become, you know, where you become a part of their daily lives, you become a part of their week, and they're like, oh my gosh, what's going on? They keep coming back, they refer their friends, Your brand is very powerful. So when you're talking about your social media strategy, you could be wanting to, you know, dive deeper into your brand, create that, that story, right? We all need to be able to articulate in our company and our business and our brand what it is we do, right? Like, what is it that you actually do? Because if you can't articulate that In a way that is understood where people go, "Aha, okay, I get it. That lands for me, and I need you to help me. I need you in my world." Right? Like that's how you convert your following into actual paid clients is through your brand. And so you know that could look like maybe you want to grow out your Facebook group, right? Like maybe you want to be monetizing on your Facebook group. If that's the case, come join me tomorrow. I am doing a business coffee. And chat on how to monetize your Facebook group. So if you want to know more about that, head on over to my website. I can put the link in here right now. It's www.valnichols.com and then go to /wildevents. You guys know that I have the Wild Tribe, so go to valnichols.com/wildevents. Check that out. Get in on that. I'm doing that tomorrow morning at 9 a.m. Pacific time. I'm going to be talking about how to monetize your Facebook group because I literally made my first $11,000 month with 225 people in my Facebook group. That's it. We clear out people who aren't active in there by the thousands, right? So if you have, you can have a smaller quantity, you can just be starting out. You guys, this was 3 months into launching my Facebook group. That that happened. So just know that it doesn't matter the size or anything. Like, if you want to learn how to monetize your Facebook group, then show up tomorrow at 9 AM. I'm going to share about that in my coffee chat, which is going to be amazing. Also, you know, with your strategy, maybe it is, you know, articulating what you do, connecting with your clients, sharing your powerful story. You want to be able to, you know, really connect with them And create that like that thing where they're like, oh, I need more of this. I need more of this. I just want to consume, consume, consume, consume, right? That's the whole point of your strategy is you want people to consume your content and consume like read your post, watch your lives until they decide like they've already decided, right? Your brand. Your content, those are all 24-hour-a-day sales for you. It's like your sales team, 24 hours a day. It's constantly working for you. So even if like I have my laptop closed, my phone's off, I'm sleeping in bed, my content and my brand is literally churning out sales for me, right? People can be on the other side of the world while I'm sleeping. It's their daytime and they can decide Oh my gosh, I want to work with Val. I need her to partner with me in my business so that I can grow, scale, expand, and just, you know, really make my dreams a reality. Right? Like, that's what I want to do for you. That's what I'm here for, right? Like, I'm here to help you create those dreams, those dreams, you know, all those things that have been going in your mind for way too long. And you're afraid that like, what if this just stays a dream? What if this just stays a dream? That's why I'm here. I come in and we say, okay, great, let's create the strategy. Let's do this step by step. I've been where you're at. Let's go. Let's do this. Let's move forward and let's make this a reality. Let's make this happen. So if you are interested in that, we do have, let me see, a content creation masterclass. This is absolutely free. I have a content creation masterclass coming up on Friday, June 25th at 1 PM Pacific time. So that's 1 PM Pacific, whatever time that is in, in your neck of the woods. So we do have a free content creation class. If you check out the, um, my website again, go to valnickels.com/wildevents, it will be listed in there. I don't have it up yet, but we're putting it up tomorrow. So just put in the comments, say, Val, I want in the content creation. This was literally like a last minute thing that we decided to do because I did a, um, I did 2 keynote talks last week. Last weekend I did 2 keynote talks, and one of the keynotes I did was on content creation, and people asked so many beautiful questions and wanted more information. So I was like, hey guys, like, if you want more information, just head on over. I'll do another— I'll do a masterclass for content creation for entrepreneurs, and we'll go deeper It'll be like juicy, beautiful. We'll give you all the things. So make sure you sign up for that if that's something that you would like some assistance in. So that is going to help you out with your strategy as well. If you implement these things, you can literally— you guys, like, it is time to stop treating your business like a hobby. It is time to start allowing social media to work for You, right? It is time for you know all the distractions, all the things we do, all that you know da da da da da. I don't even have to list it all because we do it right. We spin our wheels. We're in that place where we're on our laptop seven hours a day, but we're not actually monetizing on our zone of genius. And that is one of the worst place you can be as an online entrepreneur, as any entrepreneur, as a business leader. Because then what happens is you get in that space of burnout, and then you're like, oh, I just want to give up. Right? Maybe I'm not good enough. Maybe I'm not supposed to do this. And then you give up and you burn out. And, you know, I did that at one point. I was like, I went crawling back. And I tell you guys, crawling back with deep intention. I went crawling back to the corporate world at one point. And, you know, this time when I went all in my business, I said, I'm going to take the strategy, I'm going to take, you know, all the things I've learned from marketing from huge companies, you know, T-Mobile, Nike, Fuel TV, NBA, Toyota. I worked with Brooks and Dunn on one of their concert series. Like, all these things, like, I'm gonna take that information that I know and I'm gonna help, like, lead other women into their powerful breakthrough. I'm gonna help lead other women into realizing that they're so much stronger and they have so much more to give in their zone of genius, if only You know, because it's one thing to like put some content out, right? It's one thing to put some content out and share your heart or share what you do or share your services. But it's a whole other thing to actually be seen, to get visible, and to be seen by the right people who are going to buy from you, the people who have the means the motivation and the money to say yes to what it is that you have to offer. So if you guys are interested in any of those things, let me know. Check out my website, valnichols.com/wildevents. I did put the— oh, the Content Creation for Entrepreneurs Masterclasses in right here. It should be right here at the bottom in the links. Let me show you guys. Boom! The magic of it all. There we go. It should be right there in the comments. Let me see. Comment by Val Nichols. Okay. It should be there in the comments. And just know, you guys, if you are ready, right? If you are hearing this and you're like, yeah, I want to create the freedom in my business. I want to be able to allow social media to work for me, right? Where I have a plan, I put the content out, I do the thing. I am a bold brand. I am a powerful brand. That is going to be unstoppable. I want to allow my brand to work for me, to be selling for me. I want to be able to wake up to those like Stripe notifications, right? Like, it's so amazing when you get to this point where you can just wake up and like just have that notification, right? Ding, ding, ding, ding. Where your, your brand is literally calling in the right people into your business, right? If you're sick and tired of people like following your content liking your stuff, maybe they comment every once in a while, or maybe you're just hearing crickets, right? If you're tired of people just hanging out, dragging their feet, but not actually buying from you, you absolutely want to jump into the Bold and Branded because I am going to address exactly how to break beyond that, right? Where you get to then create the impact and the income that you truly desire because your brand, your big Beautiful Bold Brand, where you get to take action now and you will lead your clients, you will lead your following into becoming paid clients by articulating the powerful impact that you will provide. This is my, one of my favorite courses that I do, definitely my most recent favorite because I've been, I've been kind of like archiving some of my old Old, um, old— my old content. Which reminds me, I have a really exciting— Exciting! I have a really exciting announcement tomorrow. So if you're on my email list, you will hear about it first. If you are in my 9 AM, um, coffee chat tomorrow about monetizing your Facebook, you will hear about it as well. So I'm going to be announcing something tomorrow that is super fun, that is going to support you And yeah, so I know I gave a ton of information here today, kind of gave you guys a lot of stuff that's happening here. But like, there's a lot of stuff, just know that this is like hot business summer, right? This isn't hot girl summer. This is hot business summer. So if you're like, okay, all of these things I have in my mind, like all these ideas, I just, I want to get them out. I want to make sure that they don't just stay here, I want to actually get them implemented. I want to take action. And I want to take action now. I want my dreams to become reality. I want to get all this out here and actually like make an impact. I want to help people. I want to create content that is so beautiful that I'm drawing people in, right? I want my, my brand to be so bold, and so much me, so authentic that when I sell, it feels good. That when I put out content, it feels aligned, and it feels amazing. And if you know that that's you, if you're like, yes, I want that, 100% here for it, 100% committed, I just wanna remind you guys that the Bold and Branded course, this is my 6-week program where I teach you all of that. I teach you how to create your beautiful bold brand, how to go from hearing crickets when you put out an offer to actually making sales because your brand is, It's consistent, it's reliable, it's dependable, it stands out. You're in that magnetic visibility where you are drawing in the right people into your business. You're stepping out, you're making the cash, you're making the impact, you're helping more people in your life and your business ultimately, which is exactly what we want to do, right? Because if you aren't making money in your business or if you're not making like huge impact, then what's the point? What's the point? All right, I love you guys. Go check out my website for all the events I just talked about, all the things I listed, and just know that the Bold and Branded is absolutely for you. If you're hearing this and you resonate, jump in, jump in now. I love you guys, and I will see you tomorrow at 9 AM. Love you.