A mission statement should change only when your organization has genuinely evolved beyond its original purpose. If your vision hasn't shifted, stop revising the words and focus instead on concrete steps to achieve it.
And then another question I get a lot is how often should we change the mission statement? Well, only when your organization truly evolves. Your mission statement in the beginning is what's going to get you where you're going, but your organization is going to evolve. And then you sit down with your board and your community and find out if what you're doing right now is aligned to it. Or do you still have that same vision? If you do have that same vision, what are you going to do to get there?
