A nurse earns more from online work than her day job. She launched a Substack meal-planning community in February but struggles moving YouTube viewers there. Her physical meal planners, which she designs and binds herself, convert better when she demonstrates them on video.
I have made more online than in my day job most years that I've been doing YouTube. So that's kind of what I'm struggling with right now. And I started a Substack, like, I think in February earlier this year. I've always wanted to have a community around meal planning, and I've never really found the right place to do it until I did Substack, or until I started Substack. So. I would say, like, it is the challenge getting people off platform. People are— I have a very loyal audience and they're so used to watching me on YouTube, you know, and so getting people to come over there and subscribe. I've actually had more native subscriptions from the Substack platform itself than have convinced people to come over from YouTube, which I think is interesting. But I also wrote a cookbook several years ago. I published that with a traditional publisher. Absolutely got screwed over financially. But in the end, I was glad that I did it because it taught me how to write a cookbook. And like Veronica says, it gives you that kind of niche authority that you can use. I also sell physical meal planners. I have a shop, and those sales have been going really well. I find that especially on YouTube, if you can show yourself using the product, that you're selling, I guess, regardless of whether that's a physical or a digital product, it really helps convert people. Right now I make all of the meal planners in my office. I have a laser printer and a binding machine, and I'm a crazy person. So yeah.
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