Victor Lazarte: From Building One of the Largest Mobile Gaming Companies to Investor at Benchmark

2 Aug 2024 · 46 min
46:02

In this 60‑minute fireside chat, Victor Lazarte recounts his journey from co‑founding Wildlife, a mobile gaming company that grew from a $100 bootstrap to a $3 billion valuation, to becoming a general partner at Benchmark. He explains how early insight into the mobile platform shift, a disciplined bootstrapping mindset, and a strong, community‑focused culture in São Paulo enabled rapid growth without external capital. Lazarte describes the challenges of global expansion—particularly cultural clashes between Brazil and Israel—that led to office closures, and how the company pivoted from building its own games to a "Studio‑in‑a‑Box" platform that empowers top creators. He details the data‑driven user‑acquisition and monetization engine built on machine‑learning, noting that 70 % of revenue comes from a small cohort of "whales" who spend over $500 in a game’s lifetime. The conversation moves to AI’s impact on game development, cutting headcount by up to 50 % and opening possibilities for conversational characters. Lazarte also shares his philanthropic work creating a school in São Paulo and his vision for AI‑enabled educational games. He explains why he transitioned to venture investing, his founder‑first investment thesis, focus on AI, fintech, and consumer AI at the Series‑A stage, and Benchmark’s low‑deal‑volume, high‑engagement model. Finally, he offers advice to aspiring founders about purpose, unique positioning, and the enduring importance of human connection.

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