https://www.listennotes.com/e/00cc790f7b3e463c879aadd4bb542eeb
19 Mar 2023 · 16 min
Vince Reed walks through how he built an online marketing system, from selling on stage to processing payments to launching webinars and courses. He shares specific stories from events in Florida and lessons learned scaling his business.
I'm telling you, there was a stack of, like, applications of credit card details of the receipts, like, this thick. And he just goes, and literally these things go everywhere, all over the bed in the room, in the hotel room. And I start adding up the money. I'm like, how much, like, did we make, man? Like, how much money did we actually do? And I look at him and he says, hi, my name is Vince Reed. [Speech] [Speech] Hey what's going on guys, Vince Reed here and welcome back to the DM. I hope you're getting a ton of value from the content and as always I want to make sure I let you know, I hope you're enjoying the content as much as I'm enjoying giving it to you. Make sure you hit that like button and you subscribe so you don't miss future episodes. And also Are you watching the recap shows? Where I get to make fun of Mike, talk about his dating life, talk about his Only Fans account? You don't want to miss that. But with that being said, let's get this party started. All right, it gets crazy. Receipts are flying everywhere. I can't believe what I'm witnessing. I'm picking things up and the stack is getting bigger and bigger of these receipts. Now remember, each one of these receipts They're worth close to $1,500 to be exact, $1,497. And I'm picking it up, and they're flying in the air, and I look over, and I see my right-hand man picking it up. In fact, I saw him tweaking in the corner. I'm like, Hey, man, wrong place, wrong place. I know what it seems like, but that's not this. That's not what this is all about. This is about processing payments. Calm down a little bit. I know what it may seem, but it's not that. But it sure felt like it, I have to admit. And we're picking up these papers, and I finally look at my right-hand man, and I said, Man, how much money is this? This is crazy. Now, remember, this is my first time ever Selling from stage. And now I know why people have the bug. I now know why everybody wants to sell from stage. What an adrenaline rush. Only thing that compares is like running out of the tunnel in front of like 30,000 people. But this was even better. I mean literally, you know, picking up stacks of just money. It was crazy. So we start counting. One turns to 10, 10 turns to 20, to 30 to 40. The next thing I know, my right hand looks at me and he says, man, you're holding in your hand close to $80,000 that you made in less than 45 minutes. I said, I'm in the wrong industry. Let's just quit everything, cancel the system. I want to be a public speaker. Who else gonna let me sell from stage? You gonna let me sell from stage? You gonna let me sell from stage? It was addictive, man. That's all I can say. So anyways, we're going crazy. We're excited. We're in Florida. We're processing payments. And it's like, ta-ching, 1500. Ta-ching, 1500. And, like, you know, they're hitting me up. They're like, hey, man, you gotta get down here. The VIP party is starting right now. The people are asking about you. They have more questions about all this stuff that you're gonna be giving them. Get down to the VIP party. And I said, hold on, man, I got more payments that I gotta process. Patience, good things come to those who wait. So anyways, I kept processing more payments, and then me and my right hand man, we're jumping up and down again. I looked to the right, he was tweaking again and said, stop it. And we kept processing more payments, and the next thing I know, literally I'm looking at my bank account and there's over $80,000, or right there close to it. And it was an amazing, amazing time. So we finally make our way down to the VIP party. and it's crazy. And it seems like everyone there had purchased this product. And guess what? Even the lady that was following me around in the hallway purchased the product. And I said, I knew I should have kept being nice to that lady. I knew that I made the right decision. You see, you never know. You never know. You see, it's the one that you sleep on is the one that invests in you. And she was so excited. She even brought up the fact that I was so nice to her and she apologized for bugging me all through the hallway. And I said, Yes, you were bugging me, lady. Oh, just kidding. I didn't tell her that. But I was like, Thank you so much for purchasing it. You're gonna get a lot of value out of these presentations and she said, I know I am. I know I got my traffic guy and I'm excited. I said, you, know I got you, right? So we continued to like, you know, have a good time at the party. People were passing drinks and it was a great time like most VIP parties are and I was able to really connect with everybody that invested in it and I couldn't be more grateful. It was such a fun time and, you know, for those of you who ever get a chance to, you know, sell from stage, remember, it's all about the end user. I remember I put all of my attention and my focus on making sure that they got value, that they could lead that presentation with strategies that they could implement even if they didn't invest in it. And that's what everyone kept saying. And they were like, man, I got so much information and things that I could use from you talking for that 45 minutes that I had to invest to learn these other strategies. And I just kept that as a mental note to always give value first. and usually it starts to pay off for you in the long run, and it's proven that time and time again, as I'm sure you've seen throughout all these episodes. So the night's coming to an end, at least the VIP party's coming to an end, and I look to my right hand man and we're in Florida and he's like, hey, you wanna get out? Wanna have a little bit of fun? Right here, man and I, we're driving around Florida looking for spots. Guy pulls up to this club, it's so many people there, and now I'm nervous because I don't have Mr. X to part the Red Sea and let me right in the spot. But I remembered someone told me, they said, hey, you have to act like you've been there before. You have to act like you belong. So I just walked right up to the front and I said, hey, how much for a table? And the guy told me, boom, we're in. So it was a lot, took a little bit longer than a normal Mr. X experience, but we got right in and it was great. We had a great time. I'm looking around and, you know, it's just people, you know, having a great time, popping bottles and, you know, the typical club experience. And I couldn't help but feel like I was in, like, an episode of Miami Vice. I mean, people were walking in with the bright jackets and everything. And it was the first time I had ever heard the term peacocking. And that was what my right hand man told me. He's a little bit younger than me. He's like, Look at that guy over there peacocking. I'm like, what the heck is peacocking? He's like wearing bright clothes to stand out. I'm like, Man, go get me some peacocking gear. Next time, why don't I have my peacocking gear? So, you know, he went out, ran to the store, right during the club, got me this fluorescent orange jacket and I put it on. Totally kidding, but I wanted to. But anyways, we had a great time, had a fun time reminiscing about the day. We were just enjoying the overall experience and that's what it's about, you know what I mean? For me, in life, it's about living life to the fullest. When I was young, I would always talk to people that were older than me, my grandparents, and I would ask them stories about how fast is life? Do you remember being in your 20s? Tell me these experiences. They would always say, yeah, I remember it like yesterday. Enjoy your life. Live life to the fullest. Take chances. Take risks. You don't want to be on your deathbed and look up and wish that you would have done something that you could have done. You know, both of my grand, all of my grandparents have passed away and I remember those conversations and, you know, I'm just really fortunate and blessed that every single day, including right now, sharing this information with you, I can honestly say, you know, that I'm living life to the fullest and I hope that you're taking this information and you do the same. So we wake up the next day and we're like, we look at each other like, that was a fun night out, but, you know, we have to go back to California later that day. but the event was going on. So we went to a few sessions, got some more value, and I remember the whole time in the back I was taking notes, really trying to get my thoughts together on how I was going to deliver the content and how I was going to give everyone that invested in the product the best experience possible. So the day goes on, we get value. I thank my buddy who let me speak at that event, basically giving me the opportunity, and it was cool. And then I was back off on an airplane going, going, back, back, to Cali, Cali. So we get to California and it's time to get to work. The system is running on all cylinders, you know, it's popping sales left and right and you know, I immediately love to deliver content that people invest in as fast as possible. Just note to self, if you ever sell anything, the faster you can deliver it, the more value it is, the more valuable I should say it is. So I said, okay, let's contact them immediately and we're gonna do this first webinar like next week, right? And in fact, we're gonna try to knock out two a week. So instead of this taking two weeks, hey, let's get this done in like four and a half weeks so we can get all of these, you know, webinars done and teach these individuals this information. And then I got this kind of crazy idea. And I'm like, okay, you know, you're calling everyone that's buying this Twitter product and you're getting them on the phone and you're offering them our continuity program, giving them access to other products and services. and then I'm doing this webinar each and every week and I'm giving them the ability to partner with us and promote our products and services. I said, what if I took these presentations that I'm going to be doing, you know, these 10 different traffic strategies, and I turned them into 10 different courses, right? That I could then put into my system, and now I could essentially enlarge the suite of products that people in our program were getting, and he thought that was a great idea. So I knew in order to make this work that these webinars had to be above and beyond what I was actually expecting to provide. Now, as always, I was going to give them value, but now I had to take it up a notch because what I was going to do is turn these individual webinars into courses. So just a note to self, here's a really, really cool way for you to create a lot of products extremely fast. So what I did was I took the first presentation that I was going to teach in terms of the first webinar and I created slide presentations. and I just basically categorized every single portion of the slides as I would an online course. So when I was done with the hour and a half or two hour presentation, I was able to cut up each and every one of those webinars and they became individual courses that I was able to knock out essentially in one essential webinar. And what made them even better was that at the end of each and every one of them, there was a pretty detailed Q&A session. So imagine getting a course and going through it, and then at the end, hearing other people ask questions about it and then having the instructor be able to answer them. So it added more value to each and every product. So as people were going through the information, they were able to learn and then, you know, if they had a question, oh how do I do that? How does that work? They actually saw me answering it and people got a lot more value from it. So, you know, after four and a half weeks, I now went from, let's say, a suite of four to five products to well over, you know, 15 to 20 different products. extremely detailed, and I took a lot of time, and I was delivering these, you know, two a week to get this done quickly, I was able to immediately, you know, create more product and SKUs, which essentially added more value and made it a lot easier for our upfront trigger product. And by the way, a trigger product was the, in this case, the Twitter course that I was selling, that would trigger the phone call. It made the call a lot easier to convert because now he was able to show them the members area and say, hey, for just, you know, $47 or it was somewhere $47, $49, you get all of these things. you get a Q&A and you get a weekly call, it made that sale a no-brainer and things were able to really, really take off from there. Now, what was really crazy about this entire process was after I completed all of the training, I gave the recordings to everyone that purchased, but they started to hear about our system, my internet traffic system, and they wanted to be a part of it. So, what was cool about it was they were like, well, how do we be a part of it? And I was able to get them on the webinar essentially the webinar that I would do every week for the people who were in our continuity program in terms of what I would do on that webinar is offer them the ability to partner with us. So everybody that bought in Florida, I put them on that same webinar and all of them became partners, which drove the revenue up another couple hundred thousand dollars. So I stepped back for a second and I realized that that 45 minute, that one hour presentation wasn't just worth the $79,000 or $80,000 that I made at that event, it actually was worth over a quarter million dollars if you combine the fact that all of those individuals decided to become partners with me and continue to learn and then promote the products and services that I have to offer to other people. And I'm not even counting that. A lot of them went on to make multiple six figures with our system, which again drove additional revenue. So that one talk, that one talk in Florida, if I really were to do the numbers and be honest with you, could be worth well over half a million, if not a million dollars. That one talk. What was crazy about all these webinars that I was doing was the creativity of the advertising strategies that I was sharing. You see, at the time, most people would just think about your typical ways of advertising, Google Ads and this time, social media ads were just starting to pop out. but people weren't aware of some of the creative ways to actually generate more traffic and leads. One way, for example, in terms of a webinar that I taught people, was how to actually, you know, set up ads at car washes. So if you've ever been to a car wash, a lot of times there's this little, like, almost like billboard with different businesses and you can grab, you know, a card. Well, if you purchase an entire section of one of those billboards, you can advertise your business and then when people grab the card, I taught them to just have the URL to their website and treat one side of the card almost like a CTA. So for example, want more leads for your business, visit this website. So you have this picture on the billboard, it's like, you know, build your business with online lead generation, they grab the card and there's a CTA with a website, then people would go to your website and you would generate leads from there. That would be an example. Another unique strategy I remember in one of the presentations was how to contact movie theaters and get on the pre-roll ad. So for example, if you show up early to a movie, I'm sure you look at the screen when it starts and it's still lit up in the theater, it's not dark yet, you'll see like little areas where you can actually advertise on that space. Not sure if that's still around today, but you know there's theaters in pretty much every city of every state that I know of. Imagine advertising in that space people are sitting down for a theater with the right CTA, you could drive traffic to a URL, capture leads. That's just two of many that I was teaching people and all of these were getting turned into courses that people could use for their business. So you can see why it was so easy for this thing to sell because they were getting information that no one else was sharing with them. So the company's starting to blow up and things are crazy and people are starting to take note. And I remember I got this package in the mail and it was from a company that I had never really heard of and it sat on my desk for a few days and then finally I decided to open it and it was this sales letter. It was this letter and it was talking about how there was going to be this massive launch and essentially they wanted me to help promote it and all of the prizes that were going to essentially be at stake for this launch. And you know me, I love me a good affiliate launch but I have to admit I was a little worn out because If you've watched any of the earlier episodes, you know affiliate launches can take a lot out of you. But I remember thinking to myself, this would be a good chance for me to put myself out there again and just see where I stand amongst some of the better marketers out there. So I put the package to the side and I left it as a mental note and I just kept working. And then I remember I got another message. And I'm like, is that who I think it is? Is that Russell Brunson messaging me? Thanks for listening. Be sure to leave a review and if you want to watch live episodes, be sure to jump over to YouTube and check them out Adventury TV. I'll see you there.
More from Vince
Shady Lawyers Use Legal Tactics to Bankrupt My Business - The DM Ep.8 w Vince Reed
Insider Reveals His $50,000 Digital Marketing Strategy - The DM Ep.7 w Vince Reed
Digital Marketer Describes His Journey From Broke To 8 Figures - The DM Trailer w/ Vince Reed