2023 The V Spot Retail and eCommerce Weekly News Friday Week 41

Welcome to the VSpot, your home of the nerdy news for all things retail and e-commerce. Blink and you missed it. Yes, Prime Big Deal Days. Blink and you missed it. Prime Big Deal Days, a 2-day spring clean inventory in fall. Up first, Birkenstock or Birkenflop. After months of hype, Birkenstock's IPO got off on the wrong foot. Worst unicorn display in 2 years, with shares finishing 13% down on day one. Sandals, it seems, are big shoes to fill. UK D2C brand Boohoo in Halloween horror slasher biopic. Sorry, not a biopic. This was their profit warning. H2 pre-tax losses pushed them £25 million in the red. Seems no one wants to buy a micro skirt in fall. What kind of world do we even live in today? Strategy news. D2C purists, close your ears now. Marketplaces are expected to generate 65% of all EU cross-border sales by the end of 2025. This story will surely shatter the dreams of some of the naysayers, but this has been the story that's been running for nearly 15 years. Next up, TikTok takes aim at Black Friday and Cyber Monday. Instead of complying to the drudgery that has become Black Friday Cyber Monday, TikTok have instead decided to run their own live streaming shopping event from November 14th to 27th. In a document that was leaked to pretty much everybody, this is, this is a step towards democratizing sales season from the much-maligned begrudgery it has become. Not content with that, the entertainment platform TikTok has also told Friday I'm in Love and Blue Monday they're in their crosshairs too. You better watch out. With Prime Big Deal Days now over, who were the real winners? Over 60% of the orders were all under $20. How disappointing. So was it big deal days or big deal days? There's a nuance in the way I said it, and I don't know the answer. Final story comes from the quirky corner of denim jeans. We have it on good authority that Levi's CEO Chip Berg is actually a never nude like Tobias Funke from Arrested Development. Instead of washing himself and his jeans properly, he stands in the shower, uses a bar of soap, and gets all the stains out. This is not just for cleanliness but to get the perfect fit. The madcap CEO has also recommended putting your Levi's in the freezer once a month to avoid smells. We patiently await his live streaming and Amazon A+ content to see what he comes up with next. Thanks for watching. This has been the V-Spot. It is week 41.

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