Vinny O Brien argues that agentic commerce alone is pointless. What matters is how Amazon, eBay, and Walmart respond to the technology, while brands will figure out how to use it.
But agentic commerce in and of itself on its own is useless. It doesn't exist. It's like, it is nothing. It is a blank. It is 4 walls, right? So, I think the real challenge to me is not, is what brands are going to learn how to use this tool? Like, just like what brands learned how to use Zalando? What brands learned how to use 1P versus 3P on Amazon? And then the real issue is those disintermediaries, Amazon, eBay, Walmart, you know, go around wherever, whatever market you're in. What are they going to do? Because that's to me what's at risk here. The brands aren't at risk.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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