Amazon's user experience has gotten worse, filled with intrusive ads, while Google's ads stay relevant and predictable. The speaker calls it enshittification and argues Google does it better.
I think that, you know, when I look at the experience on Amazon, the word enshittified has been coined to describe what's happening on Amazon, and I feel that it's appropriate because I think that experience has gone way downhill, and ads are part of that. I find that ads on Google— people might disagree with me here— but I think they're not that bad. I think they're usually relevant. I think that it's predictable where on the page they're going to appear, what they're going to look like.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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