B2C ecommerce never delivered the profitable commerce it promised. The speaker says the industry has regressed to the late 1990s and early 2000s, and calls for the community to find better delivery mechanisms that actually work.
It kind of feels like we're back to the late '90s, early 2000s of where commerce was. And we're kind of all in this together. I think it's incumbent on us all to try and figure out a better way to deliver this because the B2C side has not really delivered profitable commerce for everyone in the way that it thought it was or was going to. And I think that's a really interesting lens to kind of put it through at this stage.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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