Vinny O Brien argues e-commerce is broken by too much choice and a 3% conversion rate rule that forces consolidation. As technology and products narrow, search and discovery suffer, a dynamic CPG categories already understand.
Amen. It's long overdue though. I mean, we've been in this false reality for such a long time as to how commerce should work. We have an over-selection problem. Like everywhere you go, there's just too many, too many ways to buy the same thing. And as a result, I could see the, the kind of consolidation of the market. And that has to happen if search is to work and discovery is to work the way that we're told it's going to work because what I call it like the rule of 3%, it's 3% conversion rate for the last 20 years has got us in this shitty position where no one's making any money in commerce. So I think you're going to have consolidation of tech, consolidation of product. And what that results in is a much narrower window for us to have to think and CPG categories completely get that. In terms then of how we start talking about this better, like
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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