Vinny O Brien argues digital maturity doesn't exist. The industry keeps getting disrupted by new tech like chatbots and AI, upending what teams thought they'd figured out. That constant upheaval is the point.
I don't think it's anywhere near reaching a level of what we would call maturity. I think that the minute we feel we're at maturity, something comes along like what we're experiencing right now in chatbots and augmented AI and obviously what that's going to do to the consumer and how we shop. I think that's what's most exciting about this whole industry. And that's why every single day when we come in, we think we've got it, we think we've nailed it, we think we've understood the consumer and we've optimized the journey. And, and it will get turned upside down. So to answer your question, uh, we're nowhere near maturity, or I don't, I don't think we ever will be either. I think that's, that's what's exciting.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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