
Vinny O Brien argues that selling fails when you lead with the pitch. Instead, focus on solving real problems for your customers. The shift from selling to solving changes how people respond to what you offer.
Chapters
people first, I suppose. Just think of the person. Think of— like, honestly, I think we kind of lose sight of that a lot. Um, think of what, what does that person think, need, want. Uh, because I think that solves— that's just kind of— okay, actually, no, I think— and I did a customer centricity talk there last week or before in Manchester. I finished with this slide. I was like, I used to say this to my team as well, uh, don't sell, solve. Just solve, solve and serve, solve and serve. If we are there to solve and serve each other, not to sell shit or sell things, I just think everything gets better. I think that having that mentality to kind of, how come, how can I be there to solve things for you or to serve you? Um, and if you can, then if you scale that then to multiple millions customers, great and everything. I think that, that's, that mindset, uh, goes a long
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