
Vinny O Brien's satirical take on e-commerce trends: TikTok Shop hit $19B in gross sales from July to September while eBay fades from the conversation. He riffs on conference fashion, podcast aesthetics, and holiday ad culture.
Chapters
A worrying trend is emerging across the world of e-commerce. Retail sensibilities are taking a stranglehold, with over 43% of conference photos now including blazers or sports jackets of some description. Middle-aged men are clearly having multiple midlife crises. Similarly, it seems that all podcasts have been riversided. Yeah, you know what it looks like. It looks great, but does it? We challenge the status quo. We look forward to seeing more neon and less plants in the very near future. And with Christmas just around the corner, we are reviewing all of the brilliant Christmas ads which prove, if nothing else, we don't give a shit about marketing throughout the rest of the year or put in any effort. Christmas is where we thrive. And in a VSpot Exposé follow-up, we can reveal yet again, in the last 24 hours, OpenAI have not announced any more partnerships. Finally, did you know that TikTok Shop is now the size of eBay? Great headline creation there, folks, in Wired, if nothing else. So while politicians are still arguing about TikTok being banned, The app's quietly eating eBay's lunch. From July to September this year, TikTok pushed $19 billion in gross sales, and $4.5 billion of that came from the US. That's a 125% jump in one quarter. eBay who? But just think, it took eBay 30 years to get to these numbers. TikTok did it in two. All it took was people buying vacuums after watching strangers clean their houses in real time. Still riding it with Omnisend, the only platform that is officially Vinny-proof. $68 back for every $1 invested. Zero buzzwords and absolutely no time for meeting me before Black Friday. Priorities, baby. You've been watching the V Spot.
That's the 2 minutes you're not getting back today.
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