Empathy is investigative #substack #shorts

I think it's a, it's a mindset and a commitment to, to learning constantly. I feel like really, really good marketers, really, really good storytellers are intellectually curious and they're empathetic. We often overuse the word empathy. I think when we talk about creation of products and things like that, empathy is an investigative process, right? It's asking a question over and over and drilling more and more into it. And it's an ongoing investigation of what the real need is. That's what I think really, really good marketers do. So I'm, as a marketer, I'm a huge, huge proponent of performance marketing, hugely important. But I think sometimes we throw all of our chips into that one part of the board to the detriment of good telling great stories, which are the things that actually connect to humans in a more meaningful way. That's empathy. That's thinking about the story. And I've, so I find that the combination of those two are the, the combination that creates the best results.