Vinny O Brien argues that brands win by doing harder work, not shortcuts. Lyft and Gymshark built real value through in-person events and authentic exchanges with customers, not just digital content or AI tricks. The long-term payoff beats the quick fix.
So I think the brands who kind of are just being interesting and helpful in real life and putting on these events— and then all the Lyft events Gymshark do and everything, and others do as well, they're great. Like, yeah, just, it's, it's a nice— I think it's just a nice way to be. It's a very human way to be. Just let's put on nice things, let's do nice things together. Uh, And I think, yeah, you still need the entertainment and the pixels, um, but that's, that's, there's a certain cap to that. And I think the brands who are going to do that, and it is doing the harder things, and this is something I've kind of started to get my head around lately because I think we're in a very much a shortcut society, especially with ChatGPT and that. I think it's the people who are doing the harder things, going, pushing a bit harder, and are the ones who are gonna, they're essentially providing more value, but I think they're going to be more sustainable as brands, as creators or whatever, um, they're the ones who kind of, uh, win out. And, and it's, it's a nice value exchange with, um, consumers.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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