Vinny O Brien questions whether easy-to-use platforms like Shopify have made e-commerce more fragile by lowering barriers to entry. He argues agencies struggle to find revenue in a crowded market and doubts the value of total cost of ownership as a metric.
So has that low bar to entry made the industry more fragile? Because we talked a little bit about the way that agencies have to start finding white space to earn revenue into the future. We've talked about the metric that is total cost of ownership, which is complete nonsensical, really. And I want to kind of move forward a little bit. But the fact Shopify have done so much to— God, it's going to kill me to say this, but to democratize technology, we should just shut down the podcast right now because I said
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
Shopify's $4bn Loan Book and the Winter of Discounts | The Ostrich Report Live
