Squatch built internal analytics to measure incrementality across ad channels. The core challenge: isolating how much sales lift actually comes from each ad dollar versus baseline trends and external factors.
We've managed over the years to build out some more advanced analytics internally at Squatch. And so I do spend a lot of time digging into the numbers. One of the important things for us these days, as with everyone else in e-commerce, is the question of incrementality. So a lot of what I've been doing lately is building analyses that try to show the incrementality levels at our various media spends.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
Shopify's $4bn Loan Book and the Winter of Discounts | The Ostrich Report Live
