Vinny O Brien examines whether UK B2B companies can actually use AI with their data. A survey of 500 decision-makers found 44% plan no tech investment in the next year, 42% have no e-commerce stack, and 52% run hybrid setups with brochure sites and manual quoting.
One of the key questions for me today: is our data actually in a state to support any of this? For most B2B businesses, the honest answer is not yet. The ERP says one thing, CRM another, and then the storefront tells a third story. This is a follow-up to the Inevitable Shift to YouGov field guide that we published with Glass Atlas, Commerce, and PayPal, looking at 500 UK B2B decision makers. 3 numbers from that work. Framed today perfectly. 44% of UK B2B firms are planning no investment in technology over the next 12 months. 42% of them have no e-com stack at all. And 52% of them identify as hybrid, which means in many cases, brochureware site, manual quote, and some hope.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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