It's RFP Season - Caveat Emptor

13 Apr 2026 · 1 min

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1:09

This content was created by Vinny O Brien. This content was uploaded by Vinny O Brien. This is a YouTube video titled "It's RFP Season - Caveat Emptor" (created/posted 2026-04-13). The excerpt is a short multi-speaker promotional/marketing piece with three labeled speakers (SPEAKER A/B/C). It opens with a playful exchange (SPEAKER A yielding), then SPEAKER B delivers a sales pitch criticizing the common practice of agencies producing many PowerPoint decks that rarely get implemented—positioning Sumo Blue as an action-oriented alternative—and SPEAKER C closes with a brand tagline, 'Sumo Blue Marketing.' The content appears to be an advertisement aimed at e-commerce brands. Thumbnail and metadata indicate a YouTube marketing clip.

I told you I'd win! Okay, I yield. You're too strong.
Did you know the average e-commerce brand receives 14 agency decks per year? 14! That's 14 PowerPoints, 14 strategic frameworks, 14 slide 7s that all say the same thing about unlocking growth. And yet The average number of those that gets implemented on a good year? 3. You are not alone. There are support groups. I've seen the folding chairs. Sumo Blue doesn't do decks, they do the work. Give them a call, do the smart thing.
Sumo Blue Marketing.