Most Modern Brands Are Shallow #substack #shorts

22 Sept 2025 · 1 min

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This content was created by Vinny O Brien. This content was uploaded by Vinny O Brien. This is a YouTube short titled "Most Modern Brands Are Shallow #substack #shorts" (published 2025-09-22). It contains a single-speaker monologue (labeled SPEAKER A) critiquing modern branding and the creator economy—arguing that many contemporary brands are shallow, rely on white-labeling, and lack the craftsmanship of legacy brands like Timberland. The speaker expresses disillusionment and a desire for creators to bring genuine innovation and product-driven brands to market.

Chapters

like a brand isn't what it used to be. A brand is a person with an idea who then goes farms out everything about that brand to bring it to market. So, they're really shallow. And so, that's what's got me disillusioned. You know, there used to— brands like Timberland were created by a family of cobblers who wanted to, you know, do shoes the right way. And like, It was a cobbler that created a brand, not a brand that found a cobbler. So I would love to see, you know, this creator economy boom more about people bringing something innovative to market and learning how to be a brand instead of, you know, knowing how to be a brand and then using literally white labeling everything that is the brand.