Retailers waste time segmenting customers when they should focus on moving inventory to whoever will pay full price. Use real-time purchase signals to redistribute stock and profit, not static customer groups.
You shouldn't be doing segmentation. You should be able to say, I bought this, find me the audience that are most likely to buy these things at full price. You should— it should be a redistribution problem. So I think getting retailers to remove the silos and to be more mindful of how they're using the data and how they can shift their stock in a way that is delightful to the consumer, but beneficial to them to drive more profit.
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
Shopify's $4bn Loan Book and the Winter of Discounts | The Ostrich Report Live
