Vinny O Brien created a PSA about Chronic Acronym Anxiety, the condition where brand operators drown in jargon like GDPR, SEO, ROAS, and ROI. Sumo Blue cuts through the noise with plain-English consulting that replaces bloated slide decks with actual common sense.
Chapters
I feel like everything is an acronym now. GDPR, SEO, YOLO. I can't keep up. It's okay. We'll take it one 3-letter acronym at a time. Breathe.
If you have ever sat in a Monday morning review and genuinely couldn't remember what your business actually sells, you may be suffering from the CAA. Chronic Acronym Anxiety. CAA. Affecting 1 in 3 brand operators. Possibly more. We stopped counting. Symptoms include confusing your ROAS with your ROI, knowing your CAC but not your customer, optimizing your PDP while your product sits in a warehouse in Düsseldorf. In severe cases, building an entire omnichannel strategy before deciding what you're actually trying to do. CAA is not your fault. You were handed a dashboard when you needed a direction. You were sold a framework when you needed a plan, probably by me. The industry gave you the acronyms. Nobody gave you the answer. Sumo Blue are different. They treat CAA the old-fashioned way. They ask what's working, what's not. They tell you the truth in plain English or whatever language you actually think in. No jargon. No deck with 60 slides and vague recommendations. Just common sense applied with intent. Sumo Blue. For operators who are done being confused by their own businesses. Super small disclaimer text, blink and you might miss it. Sumo Blue is not responsible for the sudden clarity that might follow. Side effects include better decisions, shorter meetings, and that vague feeling you know you should have done this sooner.
