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Vinny O Brien examines what retailers should expect in Q4 as supply-chain pressure persists. The question: will they face super discounting, prolonged discounting, or both, and how should they prepare.

Vinny O Brien examines what retailers should expect in Q4 as supply-chain pressure persists. The question: will they face super discounting, prolonged discounting, or both, and how should they prepare.
How do you prepare for that as a retailer? Supply chain has been under pressure and we talked earlier this summer that all the supply chain squeeze is going to come in Q4. Are we going to see super discounting or prolonged discounting or both? I think both.

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