The V Spot Weekly News RW 21

Welcome to the VSpot, your home for the e-com early news. Shopify this week took us down nostalgia lane, but with a look to the future. So like the movie Back to the Future, but without Doc Brown and any of the McFlys. I'm not too sure how Peeping Tom, George McFly, would be received in the current environment. Probably not great. Probably shouldn't have been too well received then either. And it was the movie that launched the voice or became the voice of a new generation, much like Shopify. And as it's Nostalgia Week, we were interested to see that Nike have started selling on Amazon for the first time since 2019. This episode is powered by Omnisend, email and SMS platform that is not just Vinny-proof, it's everybody-proof. I'm one of you guys. You don't need a PhD in UX to use it. You don't need a week to get started and you definitely don't need a kidney to afford it. I wish I knew that a while ago. 125,000+ brands are already using it. Why? Because merchants are getting back $68 for every $1 spent. That's not marketing fluff. That is buy-me-a-pint stuff. Omnisign gets your flows flowing, your lists growing, and your analytics actually telling you something useful, not just that your opening rate is less than 0.3%. And yes, they'll migrate you for free. So that's normally about $1,000, and that's money in your pocket. It's in that mode of, oh God, why haven't we done this sooner? Shout out to Taras and the team. Still the only questionable decision that they've made is sponsoring this show, but hey, they're smart, they're going to figure it out. Right? And check out my link in the post, you get a special discount because I have a landing page and you can check it out. It's 3 months with 30% off. Powerful, not complicated, and blessedly acronym light. News acronym, all right, let's do the news. More layoffs again this week, and Walmart announced 1,500 jobs in the US retail global tech team, and Nike offloaded a number of limited tech employees— oh sorry, a limited number of tech employees Could the last John Donahue disciples please turn on the lights? Google further rolled out their best defense is the best offense AI shopping assistant. I'm gonna say that again because I wasn't even looking at you, but Google further rolled out their offense is the best defense. Nope, I'm gonna try one more time. Google further rolled out their defense is the best offense AI shopping assistant. They have so much confidence in it. It doesn't even have a name yet. Evangelists everywhere got super excited leaving reality to themselves to gorge and shared LinkedIn stories. More on this as it gets shut down. Um, David Bridal opened a new affordable luxury store concept this week named Diamonds and Pearls, and we think it is a nod to the Prince classic. The team are now exploring other Prince classics in that mold. Their hat store, Raspberry Beret, Their On Fleek store: You got the look. Their Tinder store: I want to be your lover. Their kids line: Alphabet Street. The runaway bride section: When doves cry. Their new men's narcissism range: Sexy Motherfucker. That's all from David's Bridal. Target earnings dropped this week, also reminding us of that old proverb: If a tree falls in the wood and there's no one there to hear it, Does it make any noise? Retail Wire dropped a headline so intriguing we didn't need to read any further to know what the answer was. Here's the headline: McDonald's chef reveals— yeah, I was going to stop there, but I'll keep going— but McDonald's chef reveals the secret of what makes its coffee a customer favorite. A couple of anomalies, all right, um, but we're pretty sure whatever that secret sauce is, the thing that makes the chef's coffee Irish. And finally, there was an interview with Pinterest CEO Brian Reddy this week on CNBC. We didn't watch it either. And that is a wrap for today. But before you dive back into your inbox or run from it, here's your reminder. Omnisend isn't just a tool, it's your new growth engine with 24/7 wingman support. Uh, the wingman that won't ghost you after onboarding. You're one flow away from your revenue glow up. No friction, no fluff, no faking it till you make it. But don't be afraid of that. Visit Omnisend.com and check the link in my post and you'll see why 125,000+ brands are already laughing their way all to the dashboard. Thanks again to our sponsors at Omnisend. May your subject lines always be clicky and your unsubscribes be very forever few. Thanks for watching the VSpot. That is the 4 minutes. We've reduced it. You're not getting back this week. Till then, we see you.