This content was created by Vinny O Brien. This content was uploaded by Vinny O Brien. This is a YouTube video titled "Vinny & Co 💰 The Ultimate Black Friday Checklist 💎" (created 2022-10-24). It is a promotional/informational monologue by Vinny (speaking directly to viewers) outlining a comprehensive Black Friday planning checklist—covering campaign planning, offers, design/copy, store setup, email marketing, and paid ads—with examples, prioritization guidance, and a call-to-action to request a Google Sheets copy or book a consultation. The speaker references colleagues Paul and Graham (contact emails at vinnyandco.com) and invites viewers to reach out for help before peak season.
Chapters
Hey folks, Vinny here. Hope all is well. So we're getting into that period of the year where everything is getting a little bit frenetic, a little bit busy, and we are deciding we're gonna throw the playbook out the window. Just kidding. This is where structure gets really, really important. Okay, so you've probably got your campaigns decided, you know what kind of discounting you're doing, and you're trying to read the market and what's going on out there for the next 2 to 3 months and make sure you maximize every piece of revenue you can. We've tried, tried to make it easy for you, so we've created the ultimate Black Friday checklist. Everything from taking a general review of what happened last year, how to grow your audience pre-Black Friday— that's a little bit late, but you can use this again next year— focusing on the offer itself, getting into design and copywriting. So, um, some focus tips here on what you can do a little bit better, a little bit different, maybe just get you thinking. We got the store itself, email marketing, we get into Facebook and Insta ads and Google Ads as well. So you have this complete checklist that you can distribute amongst your team to start building it out. What we've also got in here is the days to complete, so you get yourself a sense of priority. So you can see over here we've got this little priority builder and we've got a sense of how difficult it is to get these done. So these will help with your prioritization to make sure that you're doing the right things as early as possible so you can tick them off the list and say, we have that in check. And with all of these, we have examples. So an example of what that looks like— so relevant or complementary products, you can see this little Amazon hook here. This is to increase average order value, going to be really important. Now we've seen consumer sentiment reports coming out, but these are the sorts of little things that get you over the line, things like your last chance Black Friday email. So we've put a lot of time into getting this together. All you've got to do to get a copy is contact us directly and let us know you're going to get one. We will create a copy of this for you via Google Sheets, and we also give you the opportunity to check in with us in advance of your peak season, book a consultation call, and see if we can help you somewhere along the line. Like I said, we're going to keep this really simple. All you got to do is contact us directly Vinny at vinnyandco.com or Paul at vinnyandco.com or Graham at vinnyandco.com, and we will gladly reach out, set this up with you, um, and get sharing. We'd love to see where you guys are at and how your planning is going too. Take it easy.
