Vinny O Brien breaks down why certain beauty brands dominate. E.l.f. grew sales 76% year-over-year by understanding their market and community. Successful beauty brands like Rare Beauty and NYX Professional Makeup win through targeted strategy, not luck.
we can see 3 brands that are mentioned: e.l.f., Rare Beauty, and NYX Professional Makeup. You can see e.l.f. in particular, 76% increase in sales year on year. e.l.f. have been one of those brands that are really interesting to watch, consistent growth quarter on quarter. They are early adopters in the channels that seem to make sense for them depending on where their customers are. They're not chest beaters, you know, they'll go and they'll make noise in the right areas and they seem to maneuver their way through channel adoption really, really well. And beauty is a category that more than most seems to understand its own space. And I've got this theory that I can't really articulate now, but I'll try to. I think that the best brand owners in beauty understand their space that they occupy so, so well that all of the things they do from a brand building perspective are really natural to them. So they know where their community are, they know how to talk to them, they know what they don't like, they know what they love. They know what's relevant to them and they know what's not. So
Where is the consumer now? Reagan took to the field for the V Spot news .. #ecomm #ecommerce
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