Why product lead times suck #substack #shorts

It is, it's absolutely fulfilling and rewarding. I think if we're really honest, it can also be incredibly frustrating for a variety of reasons. So if I go with the former, why it's exhilarating, I think you have the ability to genuinely impact so many billions of people's lives. And I think working within sport, it touches the edges of culture through sport, through fashion, through music. There is almost no one in the world that couldn't, as a potential market, be touched by that. And I think that's where at Nike, we really reference what we call the athlete with an asterisk, and that is anyone with a body is an athlete. So in theory, every single human being is there. And I think that's what's really exciting about it, because you have the ability of creating products and experiences for effectively everyone. The frustration can come multifold. You can be working on something, building something,, and some sort of a variable can change. And then that work is either lost or needs to be pivoted or restarted or reestablished. So because of the pace and the dynamism of the industry and the consumer, you have to then have a thick skin and not get downbeat and not take it personally when sometimes those pivots happen. And also, you know, the industry that I'm working in now, it's becoming, I think, more nimble and trying to be more relevant and faster to the consumer. But it's still operating on very much a legacy backbone of how we serve the consumer, which is a 6 to 9 month lead time when it comes to actually creating products, which at the end of