Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

I made this without a video team | Vishen

18 Oct 2026 · 1 min

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1:10

In this informal, self‑recorded clip, Vishen Lakhiani explains that videos featuring dogs or his child consistently outperform his straight‑to‑the‑point teaching videos, suggesting that "cuteness beats education" for audience engagement. He reveals that he used a newly learned skill on the AI model Claude to create the video without a traditional production crew, even though his dog is not physically present. Vishen frames this approach as a low‑cost, high‑impact method for founders who lack large video teams, and he invites viewers to learn the exact process at the upcoming AI for Founders Summit, scheduled in three weeks.

Chapters

So every time I put a dog or a kid in my video, you guys go crazy and these videos get so many more views than traditional videos where I'm actually trying to, you know, like teach you useful stuff. Apparently cuteness beats education in today's world. So all I'm gonna do is I'm gonna bring dogs into every video I do. Just dogs, just like that. I'm using a new skill that I just learned on Claude. I don't actually have my dog with me. She's with my daughter. Hi, doggy. Who is absolutely attached to her. But what I'm going to do is ensure that I keep you entertained because apparently education without cuteness in today's world doesn't stand for anything. If you like this video and if you want to know how this type of thing is done so you don't have to have a huge video team as a founder to talk about your product, I'm going to be teaching this at AI for Founders Summit in 3 weeks. Go sign up. Here's something else cute.