If you’re serious about growing your reach, don’t wait until everyone else catches on

Reels created a gold rush on social media. We literally had one client of ours, he took brand new accounts. In 60 days, he was on the reels train right in the beginning. Boom. 200 million views. So there's one strategy for you. You want to write this down, capitalize on new features. Very important. When you see new features come out, understand that it's all about the money for these platforms. They want eyeballs, they want attention. The longer they keep people on the platform, the longer they sustain attention, the more ads they can serve and the more Money Meta and TikTok and Google makes. So when you see a new feature like Reels, when Meta is trying to compete with TikTok, okay, what happens is they're butting heads. They want to show that their platform is the best. So with these new features, they turn up the dialogue on your organic reach. Now they're trying to reward you to say, hey, don't post on TikTok. You're going to get more attention over here. Come to us. And if you ride that wave, you really don't need much strategy.