Vishen Lakhiani traces Mindvalley from a meditation startup to a personal-growth platform spanning health, learning, relationships, and performance. The Mindvalley wings symbol evolved into a community icon, appearing on clothing, tattoos, and haircuts. The company is launching an official gear store.
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Vishen Lakhiani.
On mindvalley.com.
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So when we started this company around meditation several years ago, we had no idea that this passion for meditation was ultimately going to take us into multiple different dimensions of personal growth, from health to speed learning to wellness to relationships. We ended up becoming the company that created a platform for essentially superhumans. Mindvalley today is not just about spiritual growth and meditation. It's about running that marathon. It's about being in your best state of health. It's about being a better parent, better lover, a better student. It's about giving your best at work and crushing it. And as we did this, the millions of people who are part of the mindvalley community started seeing personal growth as something unique. Personal growth becomes a goal in itself. It is ultimately the pursuit of our own personal growth that we become better at everything else in the world, from our careers to our private lives. And so the symbol of Mindvalley, the wings, started taking on an interesting meaning. It started representing this new way of life where your personal growth is put first. When you grow, when you are investing in being your best self, everything else around you grow. You help elevate the people around you. You do better at work. You bring your ideas and your inspiration forth into the world. You live healthier, and you light up the lives of everyone around you. And so the icon of mindvalley, the wings, started taking on this type of meaning. Some people said that the wings represented angel wings. Some said it made you feel like a superhero when you wore it on your chest. Some people said it represented soaring or elevating yourself. It doesn't matter what you see in the wings. We noticed that people started painting the wings on T shirts, shaving the wings on their hair, even tattooing the wings to their body. These wings took on a representation of the value of that. Our personal growth is the most important thing we should focus on in life, because everything else leads from that. And as we grow, we help create a better world for everyone else. And so we thought, why not share with our students and followers something that we wear every day at Mindvalley? Our official Mindvalley gear store launches on mindvalley.com and I can't wait for you guys to check it out. Sam.
