What deadline does Vishen set in the excerpt?

Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

@NasDaily's CEO On Leadership: Balancing Kindness and Toughness

28 Mar 2023 · 1 min

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1:16

Short excerpt from a YouTube interview (uploaded by/featuring Vishen Lakhiani) in which Vishen describes his leadership stance: he identifies as a CEO first who must be stern to deliver results (e.g., setting a 24-hour deadline). The conversation introduces the idea of the "niceness trap": public-facing kindness can create expectations that a leader cannot be strict. The other speaker frames this as deliberately signalling that one can be "not a nice guy" in style while still being kind in intent.

Questions this video answers

24 hours.

Chapters

If I'm in the office, even with my own team, and I am stern with someone, because I a.m. a stern CEO, you have to be. This process is broken. We need to fix this. Okay. I'm expecting this in 24 hours.
I would be getting so terrified of working under you.
And what happens? What happens is that people are like.
Oh, my God, he's.
Not who he says he is. No, that is who I say I am. I'm a CEO first. So my brand right now is I'm a CEO first. I got. I got numbers to deliver. I have a product which I need to polish into the back, best gem it could be for my customer. My own meditation stuff, my own books, I'm going to put to the side while I help get other people's wisdom out.
Well, I call this the niceness trap, where if you create content and content about bringing people together, if you create content about being nice to other humans, the expectation is that you cannot be un. Nice.
Right.
And the minute you are, everything you do falls. Falls apart. And I realized this last year, and I was like, oh, my God. People perceive that I'm a nice guy, and I really, really, really do not want people to think I'm a nice guy. So I started making content saying, notice that?
Why?
I'm an asshole. Like, I am an asshole. I break the rules. Like, I do this.
Like, I curse you.
I do that.
You put up a piece of content, which was remarkable.
Yeah.
And. And it's something that I shared with a few friends of mine. And NASA's content was, I am not a nice guy.
But kind.
But you're a kind person. Yeah, Right. And there's a difference.
Yes.