Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

Nuseir from @NasDaily on how to create content for success

21 Mar 2023 · 2 min

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1:30

Transcript excerpt of Nuseir (Nas Daily) contrasting two content-creator strategies: the 'sniper' who focuses on creating one high-impact piece over long periods, and the 'machine gun' (his approach) who publishes high volume to force luck, learn through many failures, and eventually achieve a hit. The speaker advocates perseverance, daily production (e.g., 1,000 videos in 1,000 days), and iterative improvement rather than waiting years for one perfect project.

Chapters

People need to ask themselves, are you a sniper or a machine gun? There are two types of people in the world, okay? Let's talk about media. There is one type of person in the world who takes it easy, disappears for three years, comes back with an amazing documentary, submits it to Netflix. It becomes number one on Netflix and becomes the biggest thing in the world. I call this person the sniper, okay? They snipe one piece of content and you're number one on Netflix, your global news. Another type of person is called the dumb hard worker, okay? The forcer. The person who forces luck. The one who disappears for three years and every single day he makes a piece of content. He makes a thousand videos in a thousand days, and he fails hundreds of times. And one out of a thousand pieces of content makes it really big and creates his career as a human. I am not a sniper. I am a machine gun, where I fire a lot of bullets to try to get some bullets on the target. That's why I created a thousand videos in a thousand days. So I believe that I don't have the foresight necessary to be able to snipe, but I do have the grit and the perseverance to learn from mistake number 500 and fix it on day number 501. And so to make a thousand videos in a thousand days, you can't do it in 21 hours. You can do 21 hours a week if you're a sniper, but if you're a machine gun, you really need to work like a fucking donkey for 10 years until you get lucky, and then you make it big.