Vishen LakhianiFounder of Mindvalley | NYT Bestselling Author | Transforming Lives Globally

The best businesses I know don't chase customers. They're chased.

5 Jul 2026 · 3 min

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2:56

In this promotional YouTube monologue, Vishen Lakhiani explains that many entrepreneurs mistakenly focus on building a product instead of building demand. He credits Daniel Priestley as a leading expert on demand creation, citing Priestley's frequent appearances on Stephen Bartlett’s “Diary of a CEO” and his reputation for helping entrepreneurs grow. Vishen announces a live 2‑day accelerator workshop with Daniel on July 18‑19, designed to teach founders how to make their products oversubscribed and attract waiting customers. He shares a testimonial from Nora Cavani, founder of Alba Help, who grew her business 300 % in three months and over 1,000 % in a year after attending Daniel’s workshop, highlighting her accolade as European Female Founder of the Year. Vishen also promotes a free 1‑hour webinar preview of Daniel’s teachings, inviting viewers to sign up for the full workshop. All registration details are provided in the video description.

Chapters

Many entrepreneurs make this problem. They build a product when they really should be spending an equal amount of time building demand. Don't just build a product, build demand. This is something I learned from Daniel Priestley, one of the most brilliant minds in entrepreneurship today. How brilliant? Well, on Stephen Bartlett's Diary of a CEO, Daniel Priestley is the single most featured guest with over 7 appearances. Why? Because this man is truly a genius at helping entrepreneurs grow and build demand. I've learned so much from Daniel. He's become such a loved member of our community, and that's why this summer we're putting on a special 2-day accelerator with Daniel Priestley to teach founders how to get oversubscribed with customers. This is about how to make your product so attractive, so in demand, so beautiful that people are just waiting for you to release it. And when you do, you get oversubscribed. Now, what's really remarkable about Daniel and his teaching is that he doesn't just preach to you. He goes step by step by step. It is remarkably easy to follow. And he doesn't just change your process, he changes your mindset. Listen to this story. Nora Cavani of Alba Help attended Daniel's workshop and said in 3 months she grew her business 300%. Her business, Alba Help, has now grown over 1,000% in 1 year. And by the way, Nora isn't just an ordinary entrepreneur. She won European Female Founder of the Year. If she could gain from Daniel, imagine what you can gain. So with the success of Daniel's 4-hour lecture at Mindvalley U last year, we decided to do something special. We asked him to do a full weekend workshop. It is happening live on July 18th and 19th. And we invite you to join. This is a full-on immersive seminar where you are gonna learn how to make your product truly in demand. Now, many of you already know you are ready to sign up for this workshop and to block out 4 to 5 hours a day on the 18th to 19th of July. But some of you might be fresh to Daniel's work. And so to give you an, a taste of this man's genius, I'll be hosting Daniel Priestley and a special webinar happening soon. In 1 hour, we're going to show you how to transform your business. And if you love what you learn, we invite you to subscribe for the full workshop on July 18th and 19th. I'll see you there. All the information is below this video.